Manager HeartBeat Sports & Other Categories (6 months)

Zaragoza | Spain | Marketing & Communications

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.


Support category business success within guidelines set by WE BUs and Global through execution of a robust category plan. Support WE BUs and local Cluster counterparts as category ambassador in respective location.  


  • If applicable, support and act as proxy local Director / Senior Manager BU CTC
  • Be ambassador of respective BU internally and externally
  • Key contact to local sales teams and category champions on range specific topics & concepts
  • Assist and input into WE BU on local ranging and forecasting topics such as data, mark-up, pricing maintenance, segmentation, etc.
  • Give input on country price-grouping and submit requests exception throughout the pricing process
  • Manages sample order process in alignment with WE (as long as there is not a WE set up in place)
  • Assist unique WE catalogue is used across respective locations and support on its local maintenance and translation if needed
  • Consult and brief on consistent Showroom concept across location to ensure strategy and guidelines are followed
  • Support and act as BU ambassador and local expert of the decisions within cluster business plan process in alignment with WE
  • Together with Sports Marketing, create and present specific promo ranges and product offers in alignment with WE BU
  • Support local allocation split process if not defined by WE by channel, account and doors
  • Key contact to Brand activation teams on GTM process
  • Act as local “Lead”-Country expert and input into WE business opportunities for respective location
  • Explore and drive business opportunities together with the local sales teams
  • Ensure local input for country market analytics and development areas
  • Provide input into SMU of local key accounts and WHS 
  • Support WE Sales Launch events in alignment with WE BU
  • Jointly work with WE BU to strategically define participation, support and attendances  for cluster pre-line and sell-in
  • Tailor and execute WE category plan in alignment with WE BU (product, communication tools, activation tools, Sports Marketing support, etc.) to respective Sales team, in order to support sell-in process
  • Contribute and input to the creation of strategic business plan together with WE BU
  • Tailor and review local sell-in tools to ensure consistency across WE and drive minimization of customized solutions.
  • Drive consistent and centralized WE reports (sell-out/in, orderbook, assets, etc.)
  • Lead and execute local asset management with other local functions(meetings, local processes, article creation)
  • Pro-active ambassador for the category and collaborate with Key City Manager (support,  represent BU, etc.)
  • Maintains regular analytics on the sell-in and sell-through performance of respective category (analytical support from Finance team)
  • To plan and host timely team meetings in key cities + regular travel to WE head office.
  • Support, drive and steer business projects as existing both in location environment and in WE BU environment

Key Relationships:

  • BU Western Europe
  • WE Finance
  • Key retailer
  • BU MFC Demand Planning
  • Brand activation teams
  • Sales teams (incl. Sales Directors/ VPs)
  • Local Managing Director
  • Global BU


  • Net Promoter Score
  • Net Sales
  • Net Margin
  • Go In Margin
  • Category Strength
  • CACC
  • Sell out

Knowledge, Skills and Abilities:

  • First cross functional marketing knowledge and market experience in sport and/or fashion/lifestyle categories.
  • Consumer-focused with deep product and range understanding
  • Pro- active (engaging & impact-oriented) mindset, ability to think end-to-end
  • Ability to work in a fast paced environment with different international cultures
  • Good communication (both written and verbal) and facilitation skills (small and large groups) especially when interacting with different levels of business
  • Ability to travel, domestic or international, as required
  • Consumer-focused with deep product and range understanding
  • Passionate about sports, preferably BU specific with knowledge of the sport.


  1. University degree in business, ideally with marketing and sales focus or equivalent professional experience
  2. 2-5  years of Merchandising Experience, cross-functional marketing and/or sales experience
  3. Fluent in English and Spanish (writing and verbal)
  4. IT skills: Outlook and Word: Basic; Excel and PowerPoint: advanced

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Apply here

The Facts

Jobtitle Manager HeartBeat Sports & Other Categories (6 months)
Team Marketing & Communications
Brand adidas
Location Zaragoza
Country Spain
Number 179182
Position Type Temp
Date Jul-06, 2018
Relocation no

Sounds great for you? We would love to have you here.

Apply here
Learn more about Zaragoza

Through sport, we have the power to change lives

Zaragoza is the HQ for the Iberian region as well as the rapidly-growing tech hub for all of adidas. The work we do here has the power to connect people all over the world and provide them with amazing sport-inspired experiences. But we can’t change lives if we don’t take care of our own. This is why we offer weekly classes like body balance, Cross-Fit and Zumba. We lead hikes into the mountains (another great reason to be in Zaragoza) and organize award-based activities for teams.

Facts about Zaragoza

Zaragoza is looking mostly for

  • Information Technology
  • Digital
  • Marketing & Communications
  • Sales
  • Legal / SEA
  • Accounting & Finance
  • Retail (Back Office)

Brands in Zaragoza


  • Working Hours 40h week

    09am – 6.30 pm (flexible)
  • Healthcare Insurance

  • Retirement Plan

  • Company Sports

  • Company Events

  • Product Discount

  • Next airport to the location ZAZ - Zaragoza Airport,

  • Local Population (2014 Source:

  • Number of Employees at this location (Zaragoza) and approx. 1600 including Retail (Spain and Portugal)

    approx. 350
  • Average Age at the location

  • Gender Balance at this location

    51%F / 49%M
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