Manager Digital Activation

Amsterdam | Netherlands | Digital


As a Manager Digital Activation at adidas you are accountable for the digital execution of specific activation campaigns or projects. Your task is to orchestrate the successful execution of digital campaigns or projects within the committed quality and timeframe. You will partner with stakeholders in BUs and markets, as well as DBC planning, experience design and analytics teams to deliver/ implement campaigns and projects across all digital touch points.

Additionally, you will create clear requirements and align briefs for relevant parties, ensuring the implementation is in line with brand objectives and positioning.

Key Accountabilities

Scope: Accountable for the digital execution of selected activation campaigns or projects

  • Season Plan Execution
    • Orchestrate the execution of digital campaigns and seasonal projects for the BUs and markets end-to-end across all stakeholders, including initial briefing, creative and technical development, integration and localization, user testing and quality assurance to post-launch A/B testing and optimization.
    • Coordinate cross-functional digital teams in DBC, BUs, Brand global, markets, DIT and external agencies towards delivery to meet the expected deadlines and quality.
    • Solve strategic delivery issues on time. Safeguard the delivery of critical scope items throughout the season.
    • Identify needs for new capabilities in your area of responsibility. Partner with DBC product owners to capture requirements into the corresponding product backlogs.
  • Monitoring & Success Measurement
    • Ensure that deliverables meet the brief and agreed scope.
    • Monitor defined success KPIs. Optimize implementations based on results and insights.
  • Optimization
    • Contribute to the development of digital tools and frameworks in close cooperation with the responsible product owners.
    • Create strong collaboration with stakeholders of the BUs and markets within your area of responsibility, contributing to best practices for digital production and continuously improving the execution process.
  • Communication
    • Provide continuous transparency on status of implementations for campaigns and projects in the scope of responsibility.

Knowledge, Capabilities and Experience

  • Education & Professional Experience
    • Degree with focus on Business Administration, Communication or IT or related areas, or equivalent combination of education and experience
    • 5+ years of experience working within an eCommerce environment
    • 1+ year of experience in product management, working in an agile/SCRUM mode
    • Experience working with stakeholders and experts at various seniority levels
    • Experience in managing the implementation/running of campaign delivery organizations
    • Experience/involvement in working in and understanding of the adidas Brand Marketing organization is a plus
    • Basic experience in leading a team is a plus
  • Soft-Skills
    • Good communication skills, comfortable presenting to stakeholders at various organizational levels both in person and remotely
    • Affinity with the Brand Marketing content delivery needs, solutions and processes
    • Ability to handle ambiguity and untangle complex situations into actionable activities
    • High resilience and solution oriented attitude
  • Hard-Skills
    • In depth knowledge of technical and creative aspects of digital and mobile
    • Comfortable working with enterprise-level platforms and technologies
    • Expert knowledge of digital IT products and capabilities
    • Fluent in English both verbally and written
Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Manager Digital Activation
Team Digital
Brand adidas
Location Amsterdam
Country Netherlands
Number 190953
Position Type Full time
Date Feb-07, 2019
Relocation yes

Sounds great for you? We would love to have you here.

Apply here

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Welcome to the Netherlands!

Get ready to build your career with one of the leading sporting goods companies in the world. When you join us in the Netherlands, you become a brand ambassador, living and breathing sport and a sporting lifestyle. The adidas culture in the Netherlands is best described as a high intensity group of problem solvers who aspire toward excellence and settle for nothing less. We are open, friendly, and hardworking and are known for our direct communications. Healthcare and education are a top priority in Dutch culture. Working here, you'll have an extensive choice of schools for your children and a wide range of affordable healthcare benefits. Additional adidas benefits include a pension plan, company sports, staff discount and much more.

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