Manager CTC

Mexico City | Mexico | Marketing & Communications

Purpose & Overall Relevance for the Organization:

To make the brand strategy possible through guidance of BUs during option and assortment plans phases (per country, channel, price point, quarter, etc).

To improve overall range performance throughout seasons for a set of KPIs: Global Footprint Range, Global Spine, overlap, efficiency, profitability, etc.

To generate reports and support processes related to ONE RANGE, such as: Season Over Season, ST, DTC Range, Wholesale Assortment, Exclusives, etc.

Key Responsibilities:

  • Create a Range Architecture proposal with enough depth (by product group, by category, by channel, by segmentation, by quarter, by price point, by country, etc)  to support our strategic choices (e.g.: brand positioning, market share, profitability, etc)                                          
  • Lead the ONE RANGE process, setting the KPIs and making follow-ups with FP&A, Demand Plan, DTC, BU Merchandisers and Country CTCs to improve ONE RANGE performance throughout seasons (overlap, efficiency, article count, etc)                                
  • Drive the DTC Range and Wholesale Assortment with Project Leaders and channels to define a clear strategy and assortment options for each channel (RMBR, MSL, Exclusives, etc)                                          
  • Manage          the Global Spine (GLS) and Global Footprint Range (GFR) tracking with the BU Merchandisers' help to achieve the global KPIs related to BRAND RANGE or MUSCLE UP projects                                          
  • Influence in financial discussions (BUD, RFC, RDP, IBP, etc) providing relevant data and analysis to give BU Directors and VP Brand more visibility on brand related topics and posible actions to be taken                                     
  • Generate new decision-making reports and update the existing reports regularly (Season Over Season, Sell-Thru, Campaign Check, Best Article Count, Virtual Handover Mapper, etc) to support the Merchandising teams, BU Directors and Omnichannel team on GTM and business decisions                                                                                   

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

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The Facts

Jobtitle Manager CTC
Team Marketing & Communications
Brand Reebok
Location Mexico City
Country Mexico
Number 178823
Position Type Full time
Date Jul-10, 2018
Relocation no

Sounds great for you? We would love to have you here.

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Learn more about Mexico City

Through sport, we have the power to change lives

On my first day at adidas and when I entered through the doors, I knew everything was going to be different from what was I used to. Not only was I going to meet new people, have a new job, a new boss and learn everything about adidas and how it works but I also knew that things were going to change about me. At adidas you meet a lot of different personalities but something all of them have in common is a special interest in any kind of sports, exercise or just doing something to keep healthy. Looking and listening to most of the people talking about this, is what inspired me to do something myself to become healthier and stronger. In the 2 years I have been part of adidas I gotten involved in all type of sports: classes, games and many of the others offers at and around the office. For examples, I've been to Fit-dance classes, played soccer, participated in a fitness program and regularly go to the gym. About a year ago I started (for the first time) CrossFit. I had the opportunity to go during my lunch which was even better because it helped me to decrease stress and improved my mood. It was really hard getting used to it. I even quit for about 3 months but when I noticed that many people were really having great improvements: Physically and also in the way they started to truly take care of themselves. The also seemed really committed to their work and this is when I realized that I wanted the same and re-committed myself. By September of last year my friend and I heard about the Spartan race for women. We knew we weren´t really prepared for that race but it was a challenge we both wanted to do and finish. We prepared as well a we could and went. We finished the race, which was the hardest thing I have ever done in my life. We didn't have the best time record but I was simply happy we made it. We made a team effort and supported each other to the finish! It hasn´t been easy but here I am still in CrossFit and yes, I really have seen many improvements to my body. Even the way I eat and take care of myself. I am more confident, happier and my day at work feels much easier and satisfying. Thanks adidas for this opportunity and the encouragement to live a better and healthier life. Karen López de Anda //// Department Coordinator International Sourcing LO Americas

Facts about Mexico City

Mexico City is looking mostly for

  • Sales
  • Accounting & Finance
  • Retail (Back Office)
  • Marketing & Communications
  • Global Operations
  • Information Technology
  • Sourcing

Brands in Mexico City


  • Working Hours

  • Healthcare Insurance

  • Retirement Plan We have a plan but it´s only a tax benefit. There are not neither Company nor employee contribution.

  • Canteen

  • Company Sports

  • Company Events

  • Product Discount

  • On-Site Sports Facilities Crossfit and Fit Combat

  • Next airport to the location International Airport Benito Juarez Ciudad de Mexico

  • Local Population (2010 - Source: INEGI, United States Census Bureau, United Nations)

    8,8 Million
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