Purpose & Overall Relevance for the Organization:
To make the brand strategy possible through guidance of BUs during option and assortment plans phases (per country, channel, price point, quarter, etc).
To improve overall range performance throughout seasons for a set of KPIs: Global Footprint Range, Global Spine, overlap, efficiency, profitability, etc.
To generate reports and support processes related to ONE RANGE, such as: Season Over Season, ST, DTC Range, Wholesale Assortment, Exclusives, etc.
- Create a Range Architecture proposal with enough depth (by product group, by category, by channel, by segmentation, by quarter, by price point, by country, etc) to support our strategic choices (e.g.: brand positioning, market share, profitability, etc)
- Lead the ONE RANGE process, setting the KPIs and making follow-ups with FP&A, Demand Plan, DTC, BU Merchandisers and Country CTCs to improve ONE RANGE performance throughout seasons (overlap, efficiency, article count, etc)
- Drive the DTC Range and Wholesale Assortment with Project Leaders and channels to define a clear strategy and assortment options for each channel (RMBR, MSL, Exclusives, etc)
- Manage the Global Spine (GLS) and Global Footprint Range (GFR) tracking with the BU Merchandisers' help to achieve the global KPIs related to BRAND RANGE or MUSCLE UP projects
- Influence in financial discussions (BUD, RFC, RDP, IBP, etc) providing relevant data and analysis to give BU Directors and VP Brand more visibility on brand related topics and posible actions to be taken
- Generate new decision-making reports and update the existing reports regularly (Season Over Season, Sell-Thru, Campaign Check, Best Article Count, Virtual Handover Mapper, etc) to support the Merchandising teams, BU Directors and Omnichannel team on GTM and business decisions
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