Purpose: As a member of the Reebok DBC team you work closely with different internal/ external partners to support the development, execution, progress, and roll out of Reebok membership program & ReebokONE operations to ensure revenue growth and consumer engagement, with a strong focus on eCommerce
Create and manage communications to the Instructor segment
Own the global rollout of the trainer network platform
Manage and execute the marketing efforts for trainers in local and global markets
Provide global markets with strategy, communications and content for the trainer network.
Create the trainer marketing and development strategy as it pertains to the loyalty program and overall CRM strategy
Support the Sr. Manager – CRM Strategy & Operations in the day-to-day management of the program to ensure successful development, launch and ongoing marketing operations.
Lead ongoing marketing operations of the membership and CRM program.
Ensure all project deliverables are completed according to the project plan and quality standards, including business process monitoring for the Reebok membership program.
Own technical documentation of current and new marketing operations.
Manage the implementation and testing of the global CRM programs and functionalities using the global CRM platform.
Work directly with BU’s to ensure rewards for the CRM program are being operationalized and delivered on an ongoing basis.
Manage the integration of all CRM programs into the Adobe platform according to brand standards and ensure that the team performs checks and runs analysis on campaign deliveries.
Run and communicate weekly reports for CRM and testing plans to improve program efficiency as in a higher ROI, higher CTR, and a higher LTV. Support the development, management, and analysis of tests for optimization to meet business goals.
IT and operations
Knowledge Skills and Abilities:
Knowledge of Adobe campaign, Adobe Analytics, DemandWare Business Manager, Salesforce Marketing Cloud
Strong strategic and analytical skills
Strong communication and presentation skills
Open to international travel
Excellent interpersonal and communication skills, including strong personality and flexible approach to build relationships
Understanding of Direct to Consumer environment (eCom/Retail), Direct Marketing and CRM industry best practices
Strong project Management Skills
Requisite Education and Experience / Minimum Qualifications:
Bachelor’s Degree required
3-5 years of experience in CRM, marketing operations, loyalty or related fields.
Outstanding organizational skills, the ability to prioritize, multi-task and manage time without direction
The Reebok brand has moved their HQ to a 220,000 square-foot section of the Innovation and Design Building in Boston’s Seaport District. This move has brought community fitness to a next generation design and innovation space; the all new workplace fosters a vibrant collaborative culture and allows the brand to be closely connected to the community in Boston. Alongside state-of-the-art office spaces, the headquarters is equipped with an employee fitness center and a retail store.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.