Manager, CRM & Loyalty Operations

Boston | United States | Digital

Purpose:   As a member of the Reebok DBC team you work closely with different internal/ external partners to support the development, execution, progress, and roll out of Reebok membership program & ReebokONE operations to ensure revenue growth and consumer engagement, with a strong focus on eCommerce

Key Responsibilities:

Create and manage communications to the Instructor segment

Own the global rollout of the trainer network platform

Manage and execute the marketing efforts for trainers in local and global markets 

Provide global markets with strategy, communications and content for the trainer network.

Create the trainer marketing and development strategy as it pertains to the loyalty program and overall CRM strategy

Support the Sr. Manager – CRM Strategy & Operations in the day-to-day management of the program to ensure successful development, launch and ongoing marketing operations.

Lead ongoing marketing operations of the membership and CRM program.

Ensure all project deliverables are completed according to the project plan and quality standards, including business process monitoring for the Reebok membership program.

Own technical documentation of current and new marketing operations.

Manage the implementation and testing of the global CRM programs and functionalities using the global CRM platform.

Work directly with BU’s to ensure rewards for the CRM program are being operationalized and delivered on an ongoing basis.

Manage the integration of all CRM programs into the Adobe platform according to brand standards and ensure that the team performs checks and runs analysis on campaign deliveries.

Run and communicate weekly reports for CRM and testing plans to improve program efficiency as in a higher ROI, higher CTR, and a higher LTV.  Support the development, management, and analysis of tests for optimization to meet business goals.

Key Relationships:

Global DBC

DBC Marketing

Consumer Experience

Global BU’s


IT and operations

Knowledge Skills and Abilities:

Knowledge of Adobe campaign, Adobe Analytics, DemandWare Business Manager, Salesforce Marketing Cloud

Strong strategic and analytical skills

Strong communication and presentation skills

Open to international travel

Excellent interpersonal and communication skills, including strong personality and flexible approach to build relationships

Understanding of Direct to Consumer environment (eCom/Retail), Direct Marketing and CRM industry best practices

Strong project Management Skills

Requisite Education and Experience / Minimum Qualifications:

Bachelor’s Degree required

3-5 years of experience in CRM, marketing operations, loyalty or related fields.

Outstanding organizational skills, the ability to prioritize, multi-task and manage time without direction 

The Reebok brand has moved their HQ to a 220,000 square-foot section of the Innovation and Design Building in Boston’s Seaport District. This move has brought community fitness to a next generation design and innovation space; the all new workplace fosters a vibrant collaborative culture and allows the brand to be closely connected to the community in Boston. Alongside state-of-the-art office spaces, the headquarters is equipped with an employee fitness center and a retail store.

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

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The Facts

Jobtitle Manager, CRM & Loyalty Operations
Team Digital
Brand Reebok
Location Boston
Country United States
Number 178443
Position Type Full time
Date Jun-29, 2018
Relocation yes

Sounds great for you? We would love to have you here.

Apply here
Learn more about Boston

Through sport, we have the power to change lives

Fitness is at the center of everything we do. Through our Be More Human messaging, we are telling the world that living an active, fit lifestyle promotes self-confidence and reduces stress. We only have one body and we believe in taking care of it. Here at Reebok, we truly live this belief. Our on-site gym offers up to 30 classes a day as well as a variety of fitness equipment where you are sure to find something to suit you, whatever your preferences, needs or goals. Also, what better way to test out the new Reebok product than to wear it yourself? Our office boasts a range of healthy food and drink choices, stand-up desks and ergonomic seating sessions to help you stay at your best.

Facts about Boston

Boston is looking mostly for

  • Design
  • Digital
  • Marketing & Communications
  • Accounting & Finance
  • Sales
  • Strategy
  • Research & Development

Brands in Boston


  • On-Site Doctor Have acupuncturist, massage therapist on site but no doctor

  • Retirement Plan

  • Canteen

  • Company Sports

  • Company Events

  • Product Discount

  • On-Site Sports Facilities Gymnasium, Yoga Studios, Spin Studio, Full Weight Room and Cross Fit Box.

  • Next airport to the location Number Logan Airport – Boston MA

  • Local Population Greater Boston has population of 4.5 million

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