Manager Conversion Optimization (m/f/d)

Herzogenaurach | Germany | Digital


As a Manager Conversion Optimization you are accountable for orchestrating the conversion optimization for specific products or services on adidas’ digital platforms. Your task is to co-drive our A/B testing program for adidas and Reebok experiences across all digital touchpoints, resulting in incremental ecommerce revenue and improved performance of adidas branded experiences. Additionally, you will coordinate external agency resources and operate adidas 3rd party vendor conversion optimization solution(s). You are working closely together with product owners, product specialists as well as other major product stakeholders.

Key Accountabilities

Scope:  Accountable for orchestrating the conversion optimization of specific products and services

Test Planning

  • Drive the test planning process to identify the most valuable tests to be performed. Prioritize these in alignment with product owners.
  • Build capabilities and processes to enable markets and product owners to test content as well as functional enhancements.


  • Collaborate closely with the product teams to capture input and translate it into optimization requirements.
  • Collaborate with Analytics and Experience teams to translate stories into business cases using solid quantitative & qualitative customer data.
  • Manage all aspects of test intake, development and quality assurance with internal and external partners.

Technology Roadmap

  • Co-develop the conversion optimization technology roadmap, ensuring improved site metrics by continuously increasing testing capacity and sophistication.
  • Conduct research on optimization insights (trended) and constantly seize improvement opportunities for our consumers based on available data sources.

Testing Ambassador

  • Act as ambassador for testing across the .com Experience and other Digital Brand Commerce teams to drive a testing and optimization mindset.

„If required“ Responsibilities

People Management

  • Create a supportive work environment in which employees are coached, trained and provided with career opportunities through development.
  • Provide team members/direct reports with clear direction and targets that are aligned with business needs and DBC objectives.

Knowledge, Capabilities and Experience

Education & Experience

  • Degree in Business Administration, (B2C) Information Technology or eCommerce
  • 5+ years of experience in eCommerce in a market or global consumer-focused role
  • Experience in defining and executing optimization/ conversion tests in collaborative multi-functional teams
  • Experience in digital analytics and consumer branded commercial experiences is a plus
  • Experience in leading a team is a plus


  • Very good communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
  • Best practice focused, ensuring we stay relevant and ahead of consumer expectations
  • Creative and energetic team player who has a passion for conversion optimization and delivering data-based recommendations for quantifiable improvements
  • Good people management skills are a plus


  • Solid knowledge of optimization tools as well as heat-mapping and playback session solutions
  • Solid understanding of digital analytics, optimization and consumer branded commercial experiences
  • Advanced knowledge of conversion optimization methods and trends
  • Strong project management skills, with experience of driving several projects simultaneously, with timelines, brief writing and business requirement deliverables.
  • Fluent English, both verbally and written
Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Manager Conversion Optimization (m/f/d)
Team Digital
Brand adidas
Location Herzogenaurach
Location Germany
Number 199565
Position Type Full time
Date Jul-26, 2019
Relocation yes

Sounds great for you? We would love to have you here.

Apply here

Jobs you might be interested as well?

  • Senior Solution Architect (m/f/d)

    Herzogenaurach, Germany | Digital

    July 25 2019 - 199480
  • Senior Solution Architect (m/f/d)

    Herzogenaurach, Germany | Digital

    July 24 2019 - 199329
  • Software Engineer DevOps (m/f/d)

    Herzogenaurach, Germany | Digital

    July 22 2019 - 199131
  • #DPC Senior Manager Digital Partner Development (m/f/d) - Digital Partner Commerce

    Herzogenaurach, Germany | Digital

    July 17 2019 - 199149
  • Product Owner (m/f/d)

    Herzogenaurach, Germany | Digital

    July 16 2019 - 198632
  • Senior Product Owner (m/f/d) - temp. 1 year

    Herzogenaurach, Germany | Digital

    July 16 2019 - 199056

Welcome to the World of Sports

Join thousands of others from around the world who have come to adidas global headquarters in Herzogenaurach, Germany for the professional and personal opportunity of a lifetime. If you’re excited to have a game-changing career, we’re excited to welcome you to our world of sports.

Facts about Herzogenaurach

is looking mostly for

  • Digital
  • Marketing & Communications
  • Information Technology
  • Accounting & Finance
  • Product Development
  • Design
  • Retail (Store)
  • Herzogenaurach Fact-Sheet

  • Working Hours
  • On-Site Doctor
  • Healthcare Insurance
  • On-Site Daycare
  • Retirement Plan
  • Canteen
  • Company Sports
  • Company Events
  • Product Discount
  • On-Site Sports Facilities
  • Next airport to the location
  • Local Population

Brands in Herzogenaurach with open positions