Manager Communications, BU Basketball

Portland | United States | Marketing & Communications

Purpose & Overall Relevance for the Organization<

To ensure planning and execution of the brand communication plans in all markets (US, China, EMEA, etc…), to reach brand KPIs target with full cooperation of BU, global and market communication teams.<

 <

Key Responsibilities< <

Provide support in strategic planning phase of the brand communication activities for all markets in close collaboration with the Communications team and the GM.< Align with BU team to support development of a yearly calendar of product launches and stories to inform the larger omni-channel plan< Support in the development of strategic plan, calendar, and tool kits to inform own retail, ecomm and Key Account planning and execution< Assist in the creation of a comprehensive multi-dimensional brand c plan to be used  to inform all brand activation interphases (campaigns, instore, EIM , spoma,…)< Collaborate with internal and external resources (agencies) in campaign briefings and execution< Maintain a deep operational relationship with MFCs, BUs and channel heads to ensure full coordination of brand activities and compliance with brand management calendar< Support the Comms team to partner with market category counterparts to inform local asset creation ensuring all global BU needs are met< Partner with CTC teams and global brand design to drive global tools to market< Support  the creation of tool kits to support local BU priorities< Collaborate with cross functional team of managers/specialist, digital marketing, to ensure a consistant and consumer relevant message is brought to life in all market across all key touchpoints< Manage consumer knowledge and competition knowledge tools and processes with internal and external partners< Support creation of the Brand KPI tracking tools for US and MFCs, and the corresponding “Action Plans” tools< Collaborate with global and local Key City managers , Account activation, trade marketing teams to create activity reporting system< <

 <

 <

Key Relationships<

Senior Director/Director Communications<

BU General Managers<

BU CTC and GTM<

EIM<

Digtal Marketing<

Spoma Global Brand Comms leads<

Agencies<

 <

KPIs<

Brand KPI‘s

Market share (by category / country)

quality of tools and reporting

Execution excellence in brand concepts/stories

Knowledge, Skills and Abilities

  • Manager with significant marketing knowledge and experience in sport and/or fashion/lifestyle categories.<
  • Fluent in English (writing and verbal)<
  • A team player with strong interpersonal skills<
  • Strong level of organization with a structured, methodical way of working<
  • Advanced skills across all Microsoft office software <
  • Good at building relationships across a variety of levels<
  • Strong negotiation skills < <

     <

    Requisite Education and Experience / Minimum Qualifications< <

  • 4 years + broad marketing experience across all areas<
  • 5+ years  experience managing communications in a leading sports/and or fashion brand environment<
  • Degree educated preferably in a Marketing discipline< <
Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Manager Communications, BU Basketball
Team Marketing & Communications
Brand adidas
Location Portland
Country United States
Number 197337
Position Type Limited Duration
Date Jun-11, 2019
Relocation no

Sounds great for you? We would love to have you here.

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