Manager Brand Communications Running / Training Hungary

Budapest | Hungary | Marketing & Communications

Purpose & Overall Relevance for the Organisation:

Take full responsibility of executing the Running & Training category brand communication plan in Budapest / Hungary. Execute campaigns and activations in line with the EE communication strategy to build up the brand and increase sales. Take full responsibility for the adidas Runners project in Budapest / Hungary.

Key Responsibilities:

  • Provide locally relevant input to the Running & Training category activation across all communication channels in Budapest / Hungary. Base on WE guidelines (Comms, PR, Digital, Events, EIM) and category strategy.
  • Execute the Activation Plan Running & Training for Budapest / Hungary, brief agencies, lead the implementation project and report the activation in line with Cluster requirements.
  • Take ownership of subunit/Key City NPS in the Running & Training category.
  • Own the adidas Runners project for Budapest, Hungary.
  • Own the subunit Running EIM list and manage it to fulfil cluster objectives, manage relations with EIM’s.
  • If necessary, develop cluster-specific initiatives / flagship initiatives based on global guidelines, WE agreements and approved by Cluster Brand Activation Management.
  • Make sure that MWB is spent efficiently and activation costs are booked properly and on-time.
  • Analyse the performance of key campaigns and provide feedback to the Category Brand Communication lead.
  • Responsible for ensuring that all tactical brand marketing activities meet brand standards, KPIs, budget targets and timelines.
  • Liaise with WE function in coordinating and consolidating the cross-category sell-in marketing plans.
  • Providing input to Cluster Brand Comms to deliver appropriate sell-in tools for brand activation tools at go-to-market timeline.
  • Ensure the implementation of go-to-market sell-in tools for activation activities of the respective distribution channel.
  • Managing public relations and corporate social responsibility for Budapest / Hungary.

Key Relationships:

  • EE Brand Activation team
  • EE Brand activation Comms category head
  • EE Digital & Media buying
  • Media Agencies
  • Advertising, Event & PR agencies


  • Brand Health KPIs (Brand momentum, Net Promoter Score, spontaneous purchase intent)
  • MWB-Management
  • Excellence of execution (time, quality, speed)

Knowledge, Skill Set and Competencies:

  • Knowledge of all communication tools with a special focus on digital marketing
  • Proven experience in Project Management
  • Advanced MS Office knowledge
  • Consumer and Customer orientation; Brand ambassador and implementation oriented

Requisite Education and Experience/Minimum Qualifications:

  • Master’s degree in Business Administration or similar, professional experience ideally in Marketing
  • Minimum 3 years of experience in Marketing and/or Communication
  • Strong knowledge of Budapest as a city & market
  • Fluent in English and Hungarian
Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Manager Brand Communications Running / Training Hungary
Team Marketing & Communications
Brand adidas
Location Budapest
Country Hungary
Number 194149
Position Type Full time
Date Apr-15, 2019
Relocation no

Sounds great for you? We would love to have you here.

Apply here

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