Manager Brand Communications Originals GCC

Dubai | United Arab Emirates | Marketing & Communications

Purpose & Overall Relevance for the Organization

Manage execution of the Global and EM Brand Strategy for Originals concepts. Lead on consumer insight; focusing on street culture and identifying the relevant communication and activation strategies for the bullseye Originals consumer. Ensuring consistent deployment throughout EM GCC, delivering on all relevant Brand KPIs with a focus on growing NPS. Implement and execute all Originals Brand Activations in line with the global brand calendar. Embody the brand ethos and understand the Originals audience with intimacy.

Key Responsibilities:

  • Drive the execution of the EM GCC Brand Marketing activation calendar for Originals.
  • Full management of the Marketing Working Budget for Originals across EM GCC with support from the Director of Brand Communications.
  • Lead the creation and delivery of agency briefs to ensure responses are focused on the Originals consumer, insight led, aligned with global guidelines and on budget.  
  • Ensure world class campaign executions by focusing on brand priorities, such as trade zone, open source and speed.
  • Negotiate and track quotations with vendors by setting clear objectives and expectations.
  • Proactively works with PR to support EIM activities where relevant.
  • Drive EM GCC Brand KPIs and monitor Brand Health via tracking studies.
  • Other duties as assigned by the Director of Brand Communications.


  • GCC Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent).
  • Growth of Originals Market Share within the GCC.
  • GCC Direct Category Contribution vs. Plan.
  • GCC Campaign ROMI.
  • EM Net Sales, Category growth, FPST and DTC/E-com traffic.
  • MWB compliance.

Key Relationships:

  • GCC Peers reporting into the Senior Brand Communication Manager.
  • GCC Merchandising teams’ cross category.
  • GCC Wholesale, Retail and eCom Marketing teams.
  • Advertising, Media, Digital and Events agencies.

Knowledge, Skills and Abilities:

  • Significant knowledge of the full marketing mix (event, sponsorship, media and activation) with a major brand or retailer (fashion industry or FMCG candidates preferred)
  • Good experience in managing cross-functional projects and strong administrational skills.
  • Professional attitude and strong relationship management skills.
  • Marketing budget management.
  • Advanced user of MS Office suite of products.

Requisite Education and Experience / Minimum Qualifications:

  • University degree in Business or Marketing with a minimum of 4 - 6 years equivalent professional experience.
  • Previous experience in a Matrix organization with Global and Local exposure.
  • Fluent in English.
Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Manager Brand Communications Originals GCC
Team Marketing & Communications
Brand adidas
Location Dubai
Country United Arab Emirates
Number 190933
Position Type Full time
Date Feb-11, 2019
Relocation no

Sounds great for you? We would love to have you here.

Apply here

Jobs you might be interested as well?

  • Director Brand Activation - EM

    Dubai, United Arab Emirates | Marketing & Communications

    February 18 2019 - 191367
  • Director Marketing Operations (adidas & Reebok) - EM

    Dubai, United Arab Emirates | Marketing & Communications

    February 13 2019 - 190943
  • Director Originals BU - Emerging Markets

    Dubai, United Arab Emirates | Marketing & Communications

    February 10 2019 - 190945
  • Specialist Digital Content GCC

    Dubai, United Arab Emirates | Marketing & Communications

    February 07 2019 - 190872
  • Senior Manager Omni-Channel Marketing GCC

    Dubai, United Arab Emirates | Marketing & Communications

    February 07 2019 - 190874

What's it like to work for adidas in Dubai?

The Dubai office is the headquarters for Emerging Markets - here you will find over 250 employees in the back office and over 300 employees in our stores. We pride ourselves on the diversity we offer employees be it from working with over 50 different nationalities to the diverse culture where we foster feedback and a flat hierarchy which makes us an appealing place to work in this region.

Facts about Dubai

is looking mostly for

  • Marketing & Communications
  • Human Resources
  • Retail (Back Office)
  • Accounting & Finance
  • Dubai Fact-Sheet

  • Working Hours
  • Healthcare Insurance
  • Canteen
  • Company Sports
  • Company Events
  • Product Discount
  • Next airport to the location
  • Local Population
    2 Millionen

Brands in Dubai with open positions