Manager Brand Communications

Mexico City | Mexico | Marketing & Communications

Key Responsibilities:

  • Set Brand objectives for the directed categories in accordance with Brand KPI direction provided in the Global Brand Strategy, cascaded by the Market to ensure construction towards ONE LAM objectives           
  • Drive the consolidated approach alignment with x-functional departments and categories and Brand Communications team to facilitate execution of marketing initiatives, overseeing all creative output across the adidas brand in all marketing channels to guarantee aligned activation          
  • Own all country related x-category communication and implementation topics to maximize the brand voice, and ensure x-category opportunities are fully exploited.                   
  • Drive the execution of all communication campaigns- specific to dedicated category to ensure that all projects are OTIF
  • Monitor execution locally and in Country sub-units (where applicable) to gain insights to provide feedback to Market    
  • Manage MWB for the categories to ensure all implementations comply with approved plans following investment behind global priorities
  • Brief and manage internal and/or external resources for creating locally needed category specific marketing tools (Exceptional) previously aligned with Market to stay within ONE LAM calendar and strategy
  • Manage & Integrate EIM & PR functions in order to maximize each campaign amplification & results           

Key Relationships:

  • Sports Marketing
  • Advertising agency
  • PR & EIM Agency
  • BTL & ATL media agencies
  • CTC
  • Communities & coaches
  • Athletes & Influencers
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adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Manager Brand Communications
Team Marketing & Communications
Brand adidas
Location Mexico City
Country Mexico
Number 186524
Position Type Full time
Date Nov-26, 2018
Relocation no

Sounds great for you? We would love to have you here.

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Through sport, we have the power to change lives

On my first day at adidas and when I entered through the doors, I knew everything was going to be different from what was I used to. Not only was I going to meet new people, have a new job, a new boss and learn everything about adidas and how it works but I also knew that things were going to change about me. At adidas you meet a lot of different personalities but something all of them have in common is a special interest in any kind of sports, exercise or just doing something to keep healthy. Looking and listening to most of the people talking about this, is what inspired me to do something myself to become healthier and stronger. In the 2 years I have been part of adidas I gotten involved in all type of sports: classes, games and many of the others offers at and around the office. For examples, I've been to Fit-dance classes, played soccer, participated in a fitness program and regularly go to the gym. About a year ago I started (for the first time) CrossFit. I had the opportunity to go during my lunch which was even better because it helped me to decrease stress and improved my mood. It was really hard getting used to it. I even quit for about 3 months but when I noticed that many people were really having great improvements: Physically and also in the way they started to truly take care of themselves. The also seemed really committed to their work and this is when I realized that I wanted the same and re-committed myself. By September of last year my friend and I heard about the Spartan race for women. We knew we weren´t really prepared for that race but it was a challenge we both wanted to do and finish. We prepared as well a we could and went. We finished the race, which was the hardest thing I have ever done in my life. We didn't have the best time record but I was simply happy we made it. We made a team effort and supported each other to the finish! It hasn´t been easy but here I am still in CrossFit and yes, I really have seen many improvements to my body. Even the way I eat and take care of myself. I am more confident, happier and my day at work feels much easier and satisfying. Thanks adidas for this opportunity and the encouragement to live a better and healthier life. Karen López de Anda //// Department Coordinator International Sourcing LO Americas

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