Manager Brand Activation BOS & Core (Running & Heart Beat Sports) + Communities - 12 Month Contract

Cape Town | South Africa | Marketing & Communications

Area:                                                                                       Emerging Markets

Department:                                                                           Marketing

Direct Reporting Line:                                                          Senior Manager Brand Activation BOS & Core, EM South

Dotted Reporting Line:                                                         N/A

Subsidiary/territory:                                                              EM South

Location:                                                                                Cape Town, South Africa

GSMS Grade:                                                                         M4                              

Number of Personnel Managed -Direct:                              0

Purpose & Overall Relevance for the Organization

Manage execution of the Global and EM Brand Strategy for BOS and Core concepts.

Ensuring consistent deployment throughout EM South, delivering on all relevant Brand KPIs with focus on NPS.

Implement and execute all BOS Brand Activations (incl. Sports Marketing) along the defined brand calendar.

Key Responsibilities

  • Drive the execution of the EM South Brand Marketing BOS activation calendar and drive local market initiatives where relevant
  • Manage assigned BOS categories (Running and HBS)
  • Manage assigned BOS MWB across EM South in alignment with Supervisor
  • Ensure a cross department pre- and post ROI analysis of all assigned BOS MWB spending – max the return on all MWB investments!
  • Manage EM South Communities, according to global/ EM direction, including budget allocation, contracts, relationships and activation executions.
  • Ensure a world class BOS campaign execution by focusing on brand priorities, such as key city as well as key categories, open source and speed.
  • Drive EM South BOS Brand KPIs and monitor Brand Health via tracking studies.
  • Other duties as assigned by supervisor


  • Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)
  • Market Sales vs. Plan
  • Market Direct Brand Contribution vs. Plan
  • D2C traffic and conversion
  • pre- and post ROI analysis

Key Relationships

  • Senior Manager Brand Activation BOS & Core and entire Marketing team
  • Channels EM South
  • EM BOS Brand Activation team
  • External Agencies

Knowledge, Skills and Abilities

  • Significant knowledge of the full marketing mix (advertising, events, sponsorship, retail) with a major brand or retailer (sporting goods industry preferred)
  • Professional attitude and strong relationship management
  • Marketing budget Management
  • Advanced user of MS Office suite of products
  • Experience in both market and above market organization preferred

Requisite Education and Experience / Minimum Qualifications

  • University degree in Business or a minimum of 4-6 years equivalent professional experience, ideally in Sales and/or Marketing
  • Fluent in English
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adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Manager Brand Activation BOS & Core (Running & Heart Beat Sports) + Communities - 12 Month Contract
Team Marketing & Communications
Brand adidas
Location Cape Town
Country South Africa
Number 189439
Position Type Limited Duration
Date Jan-11, 2019
Relocation no

Sounds great for you? We would love to have you here.

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