Manager, BC Originals, Brand Activation, Brand adidas

Seoul | Korea | Marketing & Communications

- PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION

Drive an effective and efficient brand activation across all categories for Reason to Buy campaigns and Key Concepts in country/cluster in full alignment with the APAC BA and BU teams.  

- KEY RESPONSIBILITIES:

  • Create the local brand marketing plan and calendar based on input from country commercial needs
  • Create local content (brief and production) in alignment with the Digital Activation team and get approval from global BU if necessary
  • Support the brief and production of category relevant key account or Retail activations
  • Align with the Media Activation on the media strategy for a campaign execution
  • Execution of the MWB plan per the BMP
  • Support local trade meetings with sell-in tools
  • Support the Seoul Key City Activation team and collaborate with the Omni-Channel Marketing team on key trading zone attacks
  • Activate the flagship store with the local streetwear hounds and trend setters as the pioneering streetwear brand through a close collaboration with the HQ Originals, Brand adidas and Retail teams 
  • Bring to life the product and brand stories in each season through window execution, visual merchandising, in-store communication and events timely and within budget
  • Create content relevant to the Originals brand and the flagship store to engage and inspire the flagship staff, consumers and community on the Originals brand.
  • Manage and operate marketing inventory via ERP and minimize the year-end stock  

- KPI’s:

  • NPS (country, key city, key categories)
  • Net Sales
  • Full price sell through rate
  • Compliance to MWB guidelines
  • Monthly MWB accuracy vs. RFC LE
  • ROMI
  • Year-end Marketing Inventory level
  • Agency performance management (annual evaluations)

- KEY RELATIONSHIPS:

  • APAC BUs
  • APAC BA
  • Country Planning & Media Activation, EIM, OCM, Digital Activation and Sports Marketing
  • Country CtC
  • Global BU (Activation Expert)
  • External partners (Agencies, Sport Marketing assets)

- KNOWLEDGE, SKILLS AND ABILITIES:

  • High degree of knowledge of the full marketing mix (advertising, events, sponsorship, retail, PR, digital) with a major brand or retailer (sporting goods industry preferred)
  • Ability to development local marketing strategies following global guidelines
  • Marketing budget planning and management
  • Strong presentation skill to internal and external stakeholders
  • Advanced user of MS Office suite of products
  • Experience in both, market and regional marketing organization preferred
  • Fluent in English
  • Fluent in Korean preferred

- REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:

  • University degree in Business or equivalent professional experience, ideally in Sales and/or Marketing
  • At least 5 years’ experience in relevant Marketing fields
  • Sales and /or Marketing experience
Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Manager, BC Originals, Brand Activation, Brand adidas
Team Marketing & Communications
Brand adidas
City Seoul
Location Korea
Number 200561
Position Type Full time
Date Sep-17, 2019
Relocation no

Sounds great for you? We would love to have you here.

Apply here

Jobs you might be interested as well?

  • Senior Director, Brand Activation, Brand adidas

    Seoul, Korea | Marketing & Communications

    September 23 2019 - 203628
  • Senior Director, CTC, Brand adidas

    Seoul, Korea | Marketing & Communications

    September 10 2019 - 200609
  • Manager, MOPS, Brand adidas

    Seoul, Korea | Marketing & Communications

    August 21 2019 - 199958