Key City Manager (Moscow)
The Moscow Key City Manager is responsible for leading the planning, holistically managing, integrating and influencing the execution of all elements of the Moscow Key City Plan development aligning trade zones, key partners, destination doors and target consumers.
The scope of influences of the Key City Manager covers all physical doors across Own Retail, Franchise and Wholesale (key accounts and specialty) plus online Stores
- Develop and execute the Moscow Key City plan in collaboration with key stakeholder groups and partners; operate as an advocate for the Key City within the city and market
- Develop a single view of total marketplace potential and capacity all existing and potential POS across all channels
- Devise how to win in key trade zones and create brand and category destinations
- Create clarity and drive buy-in internally for our Key City Plan, with the Market brand and commercial heads
- Prioritize target doors based on Key City Plan including category focus, consumer maps and key campaigns by doors.
- Identify and build an annual calendar of action to create top brand and category doors key actions for each to drive brand and business
- Lead marketplace execution plan within top-doors
- Work with SLT and all support functions to drive execution of the Key City Plan.
- Provide input into activation plans for top doors
- Propose investment requirements for top doors
- Provide input to eCom team and Key Account team for premium Key City activation
- Cascade top door practices throughout market
- Manage performance of the Key City Plan with a focus on: Maintaining live feedback loops and enabling evolution of marketplace practices. Measure execution and follow-through on KPIs
- Lead and direct a cross functional team who develop & execute against the Key City Trade Zone plan
Key City Marketplace KPI s:
- Brand Desire NPS, Brand Momentum, Spontaneous Purchase Intent
- Consistent Revenue Growth (Net Sales and Sell-Out)
- Market Share Overall and Category
- Retail Comp Sales
- Full-Price Sell-Through in Key City Key Relationships
- Market relationships- SLT, Key City Senior Director plus all support functions
- Global relationships Global Key City team, key interface with Director Global Key Cities and team.