Key Citi Manager

Moscow | Russia | Strategy

Key City Manager (Moscow)

The Moscow Key City Manager is responsible for leading the planning, holistically managing, integrating and influencing the execution of all elements of the Moscow Key City Plan development aligning trade zones, key partners, destination doors and target consumers.

The scope of influences of the Key City Manager covers all physical doors across Own Retail, Franchise and Wholesale (key accounts and specialty) plus online Stores

Key Responsibilities

  • Develop and execute the Moscow Key City plan in collaboration with key stakeholder groups and partners; operate as an advocate for the Key City within the city and market
  • Develop a single view of total marketplace potential and capacity all existing and potential POS across all channels
  • Devise how to win in key trade zones and create brand and category destinations
  • Create clarity and drive buy-in internally for our Key City Plan, with the Market brand and commercial heads
  • Prioritize target doors based on Key City Plan including category focus, consumer maps and key campaigns by doors.
  • Identify and build an annual calendar of action to create top brand and category doors key actions for each to drive brand and business
  • Lead marketplace execution plan within top-doors
  • Work with SLT and all support functions to drive execution of the Key City Plan.
  • Provide input into activation plans for top doors
  • Propose investment requirements for top doors
  • Provide input to eCom team and Key Account team for premium Key City activation
  • Cascade top door practices throughout market
  • Manage performance of the Key City Plan with a focus on: Maintaining live feedback loops and enabling evolution of marketplace practices. Measure execution and follow-through on KPIs
  • Lead and direct a cross functional team who develop & execute against the Key City Trade Zone plan

Key City Marketplace KPI s:

  • Brand Desire NPS, Brand Momentum, Spontaneous Purchase Intent
  • Consistent Revenue Growth (Net Sales and Sell-Out)
  • Market Share Overall and Category
  • Retail Comp Sales
  • Full-Price Sell-Through in Key City Key Relationships
  • Market relationships- SLT, Key City Senior Director plus all support functions
  • Global relationships Global Key City team, key interface with Director Global Key Cities and team.
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adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Key Citi Manager
Team Strategy
Brand adidas
City Moscow
Location Russia
Number 204669
Position Type Full time
Date Oct-24, 2019
Relocation no

Sounds great for you? We would love to have you here.

Apply here

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Through sport, we have the power to change lives

"Sport is at the core of everything we do in the CIS in Moscow. Our employees take it as their personal mission to change people’s lives through sport, most importantly, serving by example. To serve as an example, our employees set ambitious goals in various sports, actively engage their customers, family and friends into sport events all around the region. Sport communities are an essential part of our corporate life. These are cross-country skiing, fitness classes, CrossFit, run clubs, Outdoor community, basketball and football teams, to name a few. We are pioneering the market with Be More Human races sending a powerful message to the fitness generation and helping 13,500 people to be the best version of who they want to be. We are leading the marathon movement transforming sports culture with more than 55,000 people utilizing the energy of running in Moscow, Kiev and Almaty. Preparation for the World Cup 2018 creates a football fever that is bringing together the adidas football community of millions of people – all with our employees being the greatest ambassadors by sharing passion for sports."

Facts about Moscow

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  • Working Hours
    9am – 6 pm
  • On-Site Doctor
  • Canteen
  • Company Sports
  • Company Events
  • Product Discount
  • On-Site Sports Facilities
  • Next airport to the location
  • Local Population
    12 Million

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