Jr. Manager Wholesale Activation adidas Croatia and Slovenia

Zagreb | Croatia | Marketing & Communications

Purpose & Overall Relevance for the Organization:

Plan and execute a holistic Wholesale (WHS) Activation Marketing plan for Key Accounts in accordance with global guidelines and the local strategic plan in order to:

- guarantee the visibility of company key concepts at the Point Of Sale (POS).

- achieve business and marketing objectives of the different categories, increasing the sell-out.

- reach out to the adidas consumer aiming at exciting, engaging and converting intention to buy into sales

Key Responsibilities:

  • Plan and execute the Key Accounts Trade Marketing Plans in line with strategic guidelines, coherently and in synergy with brand and product priorities
  • Ensure that the communications are consistent with the tonality and quality of adidas brand in line with brand guidelines and creative platforms
  • Ensure proper customer relationship management. Work closely with the marketing team of the account to ensure needs and approvals are secured
  • Prepare briefs and manage agencies (local and global) for trade Tools and media plans, in line with Brand Communication guidelines and/or creative platforms, always  in full respect of internal NTP (Non-Trade Procurement) procedures.
  • Execute POS, space management initiatives and event solutions to win the consumer
  • Promote and ensure collaboration and alignment with Key Accounts sales teams
  • Ensure direct monitoring of the territory and trade activities in order to evaluate margins, measure return of the investments and provide report analysis vs set KPIs
  • Ensure coordination of activities with other Trade Marketing and Brand Marketing functions in order to guarantee coherence of adidas image at the point of sales
  • Plan, manage and check assigned budget, in full respect of internal procedures
  • Understand the Key Accounts consumer retail environment including share of buy, competitor concepts and support tools
  • Meet with Customers during Sell-in to present them adidas marketing plans for the upcoming season and negotiate with them to commit on the concepts to support, dates and budget
  • Conduct and execute long-term strategic plans aiming to take the right in-store space for adidas, promote the right concepts at the right WHS environment and as a result make adidas the leading brand within these stores

Requisite Education and Experience / Minimum Qualifications:

  • University Degree/Marketing degree
  • 3-5 years working experience ideally in marketing department
  • Ideally experience in working in an international context and interacting with Global HQs
  • High level of project management, scheduling and negotiation skills
  • Ability to manage or collaborate with internal and external multidisciplinary groups
  • Fluent English & local language (written and spoken)
  • Excellent presentation skills
  • Advanced skills at MS office
  • Passion for sport, fashion and new trends in consumer behavior and evolution of retail
Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Jr. Manager Wholesale Activation adidas Croatia and Slovenia
Team Marketing & Communications
Brand adidas
City Zagreb
Location Croatia
Number 205108
Position Type Full time
Date Nov-06, 2019
Relocation no

Sounds great for you? We would love to have you here.

Apply here

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