Flagship Store Director, adidas, Oxford Street, London

London | United Kingdom | Retail (Store)


The Brand Flagship Director has a global impact on our brand and consumer experience by managing a high-volume, strategically positioned Brand Flagship store that represents the adidas brand and product in the most impactful way. He/she leads the Store Management Team to provide outstanding consumer experience while maintaining high operational and brand standards. The Brand Flagship Director works in close collaboration with both the Market and Global teams to shape the strategic direction of the Brand Flagship concept in the Market and across the globe.


  • Amplifies the Brand with every decision and every action
  • Ensures event and VM execution at the highest standards
  • Fuels the Brand passion within the team
  • Leads and embodies that we are the Brand with retail skills


  • Meeting or exceeding store sales and profit targets
  • Managing all resources within the store to provide consumers with a leading shopping experience
  • Driving the proper execution of established policies, procedures, initiatives and directives


  • Deliver exceptional consumer experience tailored to the Brand Flagship through ensuring outstanding execution of global brand and retail operational standards
  • Foster a positive culture in the store and enable the Store Management team to create a consumer centered, authentic, active culture in the store
  • Understand the concept and strategic importance of the Brand Flagship store and think broadly for the Group when setting the direction of the store and creating brand advocacy
  • Develop and lead the execution of a visionary, well thought-out business plan for the Brand Flagship
  • Provide input and feedback to different departments and global teams in order to achieve the Brand Flagship ambition
  • Support and coach the leadership team and associates to drive sales and meet key performance indicators, while managing expenses to increase profitability and drive brand advocacy
  • Partner with Store Management Teams to hire, develop and build a high performing team
  • Hold P&L accountability for the Brand Flagship store
  • Foster a collaborative working relationship with both the global and the Market organizations
  • Collaborate with Line Manager to develop clear action plans for the Brand Flagship and thrive to achieve objectives, deliverables and timelines of plan
  • Provide constructive feedback to Line Manager on success and feasibility of current and new programs, other initiatives, and specific store needs
  • Communicate and provide visibility on product needs/other operational needs and opportunities to the Line Manager
  • Act as Brand ambassador and partner within local community to promote brand and store awareness
  • Ensure consistent implementation of all global programs, initiatives and strategies within the Brand Flagship
  • Leverage global and local tools to lead the performance management, succession, recruiting, hiring and development activities, resulting in high employee engagement
  • Promote a high-performance culture in the Brand Flagship by setting clear expectations, holding employees accountable, creating an effective and efficient work environment, and setting goals that focus the team on key drivers that impact success
  • Take clear accountability for training and execution in store in all areas, including business, operations, sales/customer service, and visual merchandising, while also coordinating with Regional Trainer to ensure all employees are trained in Retail Standards
  • Ensure timely completion of all recordkeeping associated with applicants, new hires, payroll, performance appraisals, salary reviews, counselling, disciplinary actions and terminations
  • Produce results under a variety of situations/market conditions and overcomes barriers to the company’s success in compliance with corporate guidelines


  • Strong ability to understand and use financial data to make decisions and influence outcomes
  • Ability to use critical thinking and creative ways to solve problems
  • Ability to respond effectively to sensitive inquiries or complaints
  • Ability to make recommendations that effectively resolve problems by using judgment that is consistent with standards, practices, policies, and procedures
  • Strong leadership, interpersonal and communication skills
  • Strong ability to collaborate and influence across different levels and departments
  • Comfortable with working in a matrix organisation
  • Thrives under ambiguity; open to change and act as advocate for the ‘new’
  • Open to feedback; able to keep composure in stressful situations
  • Passion for adidas brand and for sport
  • Proficient with MS applications (Outlook, Excel, Word, PowerPoint) and other computer software (Internet, POS Systems, etc)


(Minimum required education and experience):

  • Demonstrated business management skills; P&L ownership (min 10 M£), or Franchise business leader, or comparable business operations experience
  • 5-7 years of fashion retail management experience with a leading global brand
  • Leadership role in a branded organisation (creating a brand experience)
  • Minimum 5 years of relevant market experience with high street leader
  • Successful leadership of a team (80 people +)
  • English fluent (speaking, reading, writing) and fluency in another language is highly desirable
Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Flagship Store Director, adidas, Oxford Street, London
Team Retail (Store)
Brand adidas
Location London
Country United Kingdom
Number 186588
Position Type Full time
Date Feb-08, 2019
Relocation no

Sounds great for you? We would love to have you here.

Apply here

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