Director, Product Management- Classics

Boston | United States | Marketing & Communications

Purpose (Brief summary of why role exists):

The Director of Footwear Product Marketing sets the global vision for their category in line with the SBU’s strategic direction.  Lead the team to execute the categories vision and plans to drive the business forward.  

Key Accountabilities (List the 5-10 major areas of responsibility for role):

  • Product Strategy
  • Develop compelling, marketable category concepts, stories, and/or global vision that balance analysis with aesthetic
  • Create global category strategic plans, and seasonal plans and briefs that support overall brand and financial objectives
  • Ensure regional and key country insights are obtained and incorporated in global category briefing process
  • Ensure regions have correct product selection and implement global category strategies
  • Lead and manage cross-functional product line / global category process
  • Develop compelling, marketable category concepts, stories, and global vision
  • Assist / create product presentations for team, executives, GMM, and key milestone meetings
  • Manage Business (Processes and Projects)
  • Ensure overall adherence to product creation calendar and achievement of key milestones through critical decision-making and leadership
  • Resolve issues with the team relating to design, staff performance, or cross-functional problems
  • Industry, Market, and Consumer Acumen
  • Provide insight and analysis of consumer and marketing trends, competition, retail landscape, and cultural drivers affecting business dynamics
  • Analyze and summarize research data
  • Provide a Framework for Performance
  • Create an effective work environment in which people can perform best by ensuring the availability or resources, e.g. by hiring best people available from outside and inside or by allocating budgets appropriately
  • Promote a high performance culture by setting clear expectations and individual goals, and focus the team / organization on key drivers that impact success
  • Be an advocate for the category both internally and externally to ensure that proper resources are garnered
  • Build a high-performing team through selection, development, and day-to-day coaching of staff
  • Market Strategy
  • Ensure appropriate and correct global category positioning
  • Collaborate with merchandising teams to engage with accounts to develop and maintain partnerships that ensure Reebok's effective presence and presentation at retail
  • Strategic Acting
  • Partner with cross-functional leaders to design, streamline, and optimize processes and workflows to ensure quality of entire commercialization process
  • Successfully partner with all other areas within and outside the department to ensure that stories, messages, and overall deliverables are in alignment with the entire department's goals
  • Financial Aptitude
  • Analyze and prepare global category business performance reports

Knowledge Skills and Abilities:

  • Result Orientation
  • Proven track record of producing performance product
  • Influencing Others
  • Strong influencing skills
  • Strong collaboration skills
  • Communicate with Others
  • Strong verbal/written communication and presentation skills
  • Excellent verbal and written language skills in English
  • Excellent interpersonal skills
  • Technical Communication
  • Must be proficient in Microsoft Office products
  • Analysis and Problem Solving
  • Excellent analytical skills
  • Planning  and Organizing
  • Utilize personnel, financial, and material resources effectively and efficiently to get things done
  • Develop Leaders and Manage Talents
  • Identify talent, and create career paths and succession planning for all team members
  • Take ownership for a consistent Talent Management Process in his/her respective region / division / department
  • Promote Talents across functional, regional, and brand borders
  • Personal Impact
  • Be a leader to those in the department
  • Manage and Develop People
  • Provide prompt and constructive feedback, and assume a coaching role in order to support and inspire his/her subordinates, including interns and apprentices
  • Write and deliver goals and performance reviews to direct reports, and ensure team meets Performance Management deadlines
  • Actively manage the career progression of those on the team
  • Manage Business (Processes and Projects)
  • Manage direct reports / junior team members in their daily work and ensure they meet deadlines and deliverables
  • Communicate updates, status quo of relevant projects, and business results to relevant team / project members, business partners, and others in a timely and appropriate manner
  • Lead departmental and/or cross-function, special seasonal project teams
  • Lead team to produce high-quality work and display professionalism while under pressure
  • Ensure overall adherence to product creation calendar and achievement of key milestones through critical decision-making and leadership
  • Manage Relationships and Diversity
  • Tackle conflicts proactively and find constructive solutions together with his/her counterparts

Qualifications (Minimum required education and experience):  (Examples)

  1. 8-10 years’ experience in product management, at least 5 of which were in a management or leadership role (footwear preferred).
  2. Knowledge of product creation process essential.
  3. Bachelor degree in related field. MBA a plus.
  4. Ability to travel internationally
  5. Strong presentation skills (presenting to large groups expected)
  6. Ability to partner with, collaborate with, and influence internal and external business partners
Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

The Facts

Jobtitle Director, Product Management- Classics
Team Marketing & Communications
Brand Reebok
Location Boston
Country United States
Number 189240
Position Type Full time
Date Jan-09, 2019
Relocation yes

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