Purpose & Overall Relevance for the Organization:
Lead the strategy development, creation and distribution of editorial content (brand, product and cross-category), turning upper-funnel marketing into actionable storytelling that puts our key consumers at the point-of-purchase.
Lead the strategy development, creation and distribution of all Global Reebok editorial content.
Collaborate with ecommerce, email marketing and paid media teams to atomize content across consumer touchpoints and tell omnichannel brand stories.
Drive translation of Reebok priorities into messages and digital destinations that are relevant, interesting and informative for the consumer.
Create Reebok storytelling that leverages non-Reebok cultural moments via editorial content – including tapping into the worlds of food, technology, entertainment and sport.
Develop product-focused editorial articles, images and multimedia materials to supplement advertising and retail campaigns with the purpose of driving clicks to ecommerce pages.
Create “always on” communications (owned & earned) with consumers using valuable editorial content.
Build editorial content that can move consumers through the Reebok ecosystem.
Use consumer data, behavioural metrics and brand surveys to develop editorial programs that are best-in-class and deliver against key brand and business priorities.
Leverage third-party technology vendors to close the gaps between content & commerce, managing those relationships for maximum efficiency and global platform integrations.
Build, lead and sustain a highly engaged, high performance diverse team and provide the platform for long term cross-functional careers.
Knowledge, Skills and Abilities:
Leadership and people management experience, including oversight of diverse talents and skills sets.
Experience in telling stories through shoppable videos, shoppable photos and multimedia packages. Ability to craft stories that can live on a variety of channels, including ecommerce sites, social media and earned media.
Journalistic mindset and passion for uncovering and bringing to life the ‘deeper story’ via multimedia storytelling.
Excellent project management skills, including experience with content management systems and digital campaign integration.
Experience managing off-site agency partners from scope of work to creative productions, with a keen focus on development of forward-looking strategy and maximizing annual agency investment.
Ability to liaise with international IT teams to ensure owned platforms and content management systems support strategic vision for the group and its content needs.
Tenacity for trying new types of storytelling and taking creative risks online.
Entrepreneurial spirit and unrepentant creativity for online storytelling.
Aptitude for spotting and seizing on cultural and/or industry trends as they happen, informing and supporting digital story development.
Understands the digital/social space with a keen understanding of the media landscape and ‘white spaces’ where no other brands are willing to go.
Lead the evolution of the team’s two-year strategy as it relates specifically to editorial content, seizing emerging technologies and storytelling platforms that are valuable to Reebok’s consumer muses.
Digital Brand Commerce (#DBC)
U.S. market and Global Newsroom / activation
Requisite Education and Experience / Minimum Qualifications:
10+ years digital experience with strong multimedia storytelling projects.
Experience in journalism and/or content strategy; a supporting portfolio of digital content.
Experience working within a digital Newsroom.
Agency experience required.
The Reebok brand has moved their HQ to a 220,000 square-foot section of the Innovation and Design Building in Boston’s Seaport District. This move has brought community fitness to a next generation design and innovation space; the all new workplace fosters a vibrant collaborative culture and allows the brand to be closely connected to the community in Boston. Alongside state-of-the-art office spaces, the headquarters is equipped with an employee fitness center and a retail store.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.