Director Entertainment and Influencer Marketing

Boston | United States | Marketing & Communications

Purpose:

Drive global entertainment and influencer marketing strategy inclusive of asset acquisition, seeding, and activation.  Support all business units with entertainment and influencer needs.

Key Accountabilities:

  • Set global entertainment and influencer marketing strategy.
  • Lead entertainment asset identification and usage to support Brand positioning
  • Lead talent search and acquisition, including contractual negotiation and execution
  • Lead entertainment asset presentations for team, executives, and key milestone meetings.
  • Ensure that relationship between artist and brand is managed with respect to artist desires, and prioritizing brand needs. 
  • Manage product seeding to artist and their respective team.
  • Create and maintain relationships with entertainment agencies
  • Collaborate with key markets to support entertainment asset needs (US, WE & China)
  • Lead integrated cross-functional team on specific asset plans/activations (BU, Newsroom, CTC, DBC)
  • Lead negotiations and execution of product collaboration deals in close collaboration with Business units
  • Management and execution of asset activation plans
  • Manage and allocate asset usage across Business Units and brand strategy
  • Ensure communication with product marketing on any product collaborations
  • Manage global entertainment budget
  • Manage high performing team

Knowledge Skills and Abilities:

  • Strong strategic and analytical skills
  • Knowledge of the Music and Sneaker culture
  • Strong knowledge of internal organization and systems
  • Experience and ability to navigate and collaborate with diverse groups both internally and
  • Very disciplined and self-motivated
  • Highly organized with a strong work ethic that can lead a team effectively externally
  • Proactive, strong detail orientation and organizational skills
  • Strong written and verbal communication
  • Qualifications (Minimum required education and experience):
  • Bachelors Degree with 10+ years of experience. 

Additional Requirements:

  1. Strong PC proficiency (Word, Excel, PowerPoint) and verbal/written communications skills are required.
  2. Candidate must also possess strong detail orientation, organizational skills, service-oriented mindset, and must be connected to youth, music, and sports.
  3. Ability to travel 25%
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adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

The Facts

Jobtitle Director Entertainment and Influencer Marketing
Team Marketing & Communications
Brand Reebok
Location Boston
Country United States
Number 190223
Position Type Full time
Date Feb-20, 2019
Relocation yes

Sounds great for you? We would love to have you here.

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