Director CTC FW

Boston | United States | Strategy


Lead and drive the Concept to Consumer process and holistic concept readiness from planning and concept creation to landing and monitoring the execution – across all global functions and markets –to deliver profitable and sustainable business results.

Key Accountabilities:

  • Drive end-to-end collaboration with BU product creation teams to plan the optimal BU range within agreed BU and CTC strategy.
  • Act as the horizontal function within BU and as link between HQ and market teams, secure cross-functional collaboration and execution.
  • Input the BU strategy and drive global and markets’ CTC short- and mid-term strategic plans.
  • Manage and drive the BU business and business planning (IBP) according to targets across all global functions and local markets - from top- to bottom-line and against all BU KPI’s.
  • Monitor the business performance, identify opportunities / risks in all key markets and initiate action (including but not limited to: inventory, range efficiency, drop process, pricing, sell thru).
  • Drive BU footprint in markets in terms of franchise management, range overlap, timing and number of seasonal stories, MSL and marketing activation.
  • Lead and manage global CTC milestones (Commercial Input, GBC, GMM, VHO, 7MTS), secure holistic concept-readiness and drive information feedback loop between all involved functions/markets.
  • Enable successful sell-in/sell-out of complete BU concepts according to BU objectives and agreed omni-channel marketing plan. Monitor execution to achieve consistency in execution across markets/channels.
  • Manage monthly market calls including feedback process to BU teams.
  • Develop specific CTC initiatives to support brand driving and/or commercially relevant plans for key markets and distribution channels (product launch, merchandising and assortment guidelines, business maintenance, issue resolution).
  • Lead best practice sharing across regions and headquarter functions.
  • Drive the US CTC plan and implementation across all channels in collaboration with BU product and marketing teams and US CTC and DTC.
  • Manage ranging, sampling, pricing, segmentation, forecasting for US assortment and support pre-line meetings

    Knowledge Skills and Abilities:

  • Strong understanding of local markets’ consumers, accounts, economic environment and commercial needs.
  • Ideally GTM, Merchandising and/or Sales experience in a global or market function.
  • Solid understanding of Sales mechanics in online and B&M.
  • Outstanding teamwork, communication and influential management skills with the ability to work with others at all levels within an organization.
  • Strategic thinking to build long term plans and agility to quickly adapt to changing business needs.
  • Decision maker to initiate action in a timely manner.
  • Ability to analyze data and present to management in relevant concise manner.


  • 10+ years progressive experience in product/merchandising, marketing and/or sales combined in a global footwear/apparel business.
  • 3+ years of leadership experience
  • Bachelor’s degree in required; advanced degree a plus.
  • A well-rounded leader with strong collaboration and influencing skills to guide a Global matrix organization.
  • Industry knowledge of sporting goods (or other consumer goods)
  • Solid experience in attracting, hiring, developing and coaching a strong and talented staff. Has successfully built cohesive teams that have consistently stretched profit and business objectives. Builds productive, collaborative, cross-functional relationships across the organization.
  • Fiscal planning and budget adherence
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adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

The Facts

Jobtitle Director CTC FW
Team Strategy
Brand Reebok
Location Boston
Country United States
Number 193251
Position Type Full time
Date Apr-15, 2019
Relocation yes

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