Director CTC

Hong Kong | Hong Kong | Marketing & Communications

Purpose & Overall Relevance for the Organization:

Lead and drive the concept-to-consumer process and holistic concept readiness from planning and concept creation to landing and monitoring the execution - across all channels in Hong Kong - to deliver profitable and sustainable business results.

Key Responsibilities:

- Lead range & assortment plans by store formats out of APAC range according to seasonal strategy and local needs, should be within local channel range architecture.

- Lead & execute the local country GTM process in line with APAC GTM direction and milestones.

- Key contact to APAC BU teams and local channel teams on range specific topics & concepts.

- Local "lead" bringing Hong Kong expertise input into APAC (business opportunities, consumer insights, trends, etc.).

- Keen understanding of the market dynamics and key consumer segments for Hong Kong.

- Local article management + SMUs briefs to APAC as needed/approved.

- Category expert for Hong Kong and input into the APAC market BU (business planning, input on range, forecasting, pricing, GTM for APAC Category Plan).

- Adjust local pricing within pricing corridor.

- Delivery of company standard margain and net sales for Hong Kong.

- Pre-sell / SMS sample order (aligned with APAC) and local management with support of Marketing Operations.

- Lead regular category performance review (sell-through tracking).

- Lead and develop Hong Kong CTC team including range architecture, category and channel assortment planning functions.

- Collaborate effectively across marketing and key business partners in Hong Kong and APAC, including but not limited to Sales, Own Retails, Business Planning & Operations and Supply Chain.


- Category net sales, net margin targets.

- Category OTB & IBP targets.

- Compliance to range segmentation.

- Compliance to price corridor.

Key Relationships:

- Brand Activation.

- Sales, Own Retail & E-Commerce.

- Supply Chain Management.

- Marketing Operations.

- Brand Director.

- General Manager.


Knowledge, Skills and Abilities:

- Strong understanding of local market's consumers, accounts, economic environment and commercial needs.

- Ideally GTM, merchandising and/or sales experience in a global or market function.

- Solid understanding of sales mechanics in online and B&M.

- Outstanding teamwork, communication and influential management skills with the ability to work with others at all levels within an organization.

- Strategic thinking to build long-term plans and agility to quickly adapt to changing business needs.

- Decision maker to initiate action in a timely manner.

- Ability to analyse data and present to management in relevant concise manner.

- An energetic and resourceful individual who operates effectively with minimum direction and who pursues his/her objectives relentlessly.

- Has a positive, upbeat attitude and is passionate about their business and organization.

- The ability to quickly adapt to, be accepted by and inter-relate with colleagues at all levels, particularly in a company with a very strong and rich corporate culture.

- An honest and forthright individual who is upfront and direct with subordinates, peers and management executives to whom he/she reports.

Requisite Education and Experience / Minimum Qualifications:

- More than 10 years progressive experience in product/merchandising, marketing and/or sales combined in a global footwear/apparel business.

- Bachelor's degree is required; advanced degree a plus.

- A well-rounded leader with strong collaboration and influencing skills to guide a global matrix organization.

- Industry knowledge of sporting goods (or other consumer goods).

- Solid experience in attracting, hiring, developing and coaching a strong and talented team.

- Has successfully built cohesive teams that have consistently stretched profit and business objective.

- Build productive, collaborative, cross-functional relationships across the organization.

- Fiscal planning and budget adherence.

- Fluent in English & Cantonese, other APAC language will be beneficial.

Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Director CTC
Team Marketing & Communications
Brand adidas
Location Hong Kong
Country Hong Kong
Number 198659
Position Type Full time
Date Jul-11, 2019
Relocation no

Sounds great for you? We would love to have you here.

Apply here

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Through sport, we have the power to change lives

We have a group of Sports Leaders who have been continuously rolling out the regular sports events to our colleagues in the HK office. In our community, we have a team of soccer, basketball, squash, badminton and running lovers who meet and play on a regular basis. They help to spread the positive sports lifestyle energy in the workplace. All new joiners/ players at different levels are welcome to join. True Craftsmanship: We find aspiration everywhere at work because we all share one common goal – Through sport, we have the power to change lives. Tribal Membership: The HK office brings us all together and that’s how we get to meet each other. We might be from different countries, speak different languages but we are all a part of this big adi family. Originality: We respect and celebrate the range of our people. We have employees with tattoos, wearing crazy tracksuits etc…

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