Senior Director Concept-to-Consumer Emerging Markets

Dubai | United Arab Emirates | Marketing & Communications

Purpose & Overall Relevance for the Organization:

  • Responsible for creating the most efficient EM (Emerging Markets) Omni channel range framework and work closely with the EM BU teams to populate and deploy key Brand concepts within it.
  • To lead the CTC Merchandising process (seasonal cycle) throughout the entire Market including Merchandising strategy and vision.

Key Responsibilities:

  • Deploy concepts-to-consumer concepts (plan concept merchandising and allocation cross-channel, by account, city and key doors to optimize consumer impact and range efficiency                                   
  • Lead the development of a One EM range architecture, ensuring an optimal number of articles by distribution segment are offered, while maximizing overlap of the range between countries to offer a more efficient range in EM                         
  • Lead development of ONE EM pricing framework including pricing corridor framework and control adherence to this framework to maximize standard margins  
  • Align country teams behind the ONE EM ranging strategy to ensure quality range architecture input by country teams               
  • Create a segmented range by quarter, supporting the quarterly sell-in strategy by dividing the EM range by quarterly Retail Intro dates to fully maximize customers open-to-buy budgets, maximize full price sell through and be closer to consumers                               
  • Develop team members to fuel the adidas CTC and merchandising team´s succession plans.                                         

Key Relationships:

  • Senior Directors Marketing across Emerging Markets
  • Emerging Markets BU Directors
  • Emerging Markets MOPS (Marketing Operations)
  • Emerging Markets Brand Activation Director
  • Brand Activation & CTC/MOPS leads in Market across Emerging Markets
  • Global Concepts-to-Consumer team
  • Emerging Markets Finance


  • Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent, etc.)
  • Net Sales and GIM%
  • Market Direct Brand Contribution vs Plan
  • Process KPIs (timing, % of shared services/tools, etc.)
  • Project KPIs (respect timing, qualitative contribution, etc.)
  • Market Sales vs Plan
  • Range size and efficiency (incl. overlap)
  • SMU / Exclusives efficiencies     

Knowledge Skills and Abilities:

  • Extensive (12+ years) Marketing experience, with a distinct track record of success and high-level Merchandising and retail space management knowledge
  • Leading and managing a diverse team (incl. remote management / 5+ years’ experience)
  • Strong presentation/communications and influencing skills
  • Marketing budget management
  • Advanced user of MS Office suite of products
  • Experience in both market and above market organization preferred
  • Advanced knowledge of Retail Ranging processes and systems
  • Strong analytical skills and attention to detail
  • Structured, organised and process orientated  Leadership
  • Leads and develops high performance teams
  • Support and secure a high-performance culture through communication of clear expectations and individual target setting
  • To plan and host timely team meetings in key cities + regular travel to Markets.

Requisite Education and Experience / Minimum Qualifications:

  • University degree in Business and/or a minimum of 10-15 years equivalent professional experience, ideally in Sales and/or Marketing
  • Fluent in English
Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Senior Director Concept-to-Consumer Emerging Markets
Team Marketing & Communications
Brand adidas
City Dubai
Location United Arab Emirates
Number 206452
Position Type Full time
Date Nov-30, 2019
Relocation no

Sounds great for you? We would love to have you here.

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