Director Brand Strategy

Portland | United States | Strategy


The Director of Brand Strategy will manage and support creation of Strategic Business Plans for Business Units within the NAM market.  In addition, he/she will be responsible for managing and executing key projects that deliver tools and resources to support BU’s in throughout the GTM process.

Key Responsibilities

  • Drive Excellence in implementation and execution of Global Brand Strategy
    • Long-term ambition of Brand for our consumer
    • Vision, mission, purpose of Brand
    • Measures of success (consumer driven and financial driven)
  • Lead creation and implementation of Strategic Business Plans for BU’s
    • Lead and manage process, timelines, and template for BU SBP’s
    • Deliver tools and resources to support improvement in strategic planning and GTM process
    • Collaboration with Director Wholesale Strategy, and Director DTC Strategy to drive alignment between BU and other channels
    • Create tools to track and measure against key KPI’s within SBP
    • Support BU’s and collaborate with Director Consumer Insights to embed insights into SBP and ensure business is putting the Consumer first with plans and GTM strategy
      • Support BU’s with market and consumer insights
  • Support Brand leadership in continuous improvement of key metrics through E2E process
    • Understand and influence the consumer / customer drivers in brand forecasts that may impact our supply chain and P&Ls
    • Create expert knowledge of categories, franchises, and consumers for key BU’s to support Franchise management
  • Support CTN initiatives and projects with close collaboration with Business Development peers and cross functional teams
  • Create expert knowledge of franchises within key BU’s and support Franchise Management initiatives  
  • Drive Implementation and responsibility for delivery of selected key initiatives
  • Collaborate with digital analytics, NPD, finance, to deliver tools for planning and business reviews
  • Attend key leadership meetings for Brand
    • Connect the dots across functions
    • Close collaboration with Business Development peers, with regular communication on projects and initiatives 

Knowledge, Skills and Abilities

  • Experience creating and executing strategy based on data analytics and insights
  • Proven experience developing and executing short and long-term category strategies based on a thorough understanding of market conditions and trends
  • Excellent management and leadership skillset, with experience leading direct and cross-functional teams
  • Ability to think on a strategic and operational level at the same time
  • Extensive experience using internal / external data and insights to create profitable growth strategies
  • Inspire, coach and lead; set framework for performance and growth
  • Extensive knowledge of Sport/Style Industry including a vision of future opportunities and challenges
  • Expert knowledge of P&L including ROI, and financial modelling 
  • Strong communication skills
  • Excellent presentation skills
  • Lead change management

Minimum Qualifications

  1. University degree in business / marketing or equivalent experience
  2. Min. 7 years in CPG / FMCPG
  3. Proven track record in Marketing, Sales, or Trade Marketing function
Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Director Brand Strategy
Team Strategy
Brand adidas
Location Portland
Country United States
Number 185499
Position Type Full time
Date Oct-31, 2018
Relocation yes

Sounds great for you? We would love to have you here.

Apply here

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