CTC Director, Brand Reebok

Tokyo | Japan | Marketing & Communications

Purpose & Overall Relevance for the Organisation:

  • DRIVE category & channel business success within guidelines set by APAC CTC (Concept to Consumer) & MERCH teams

    Key Responsibilities:


  • Key contact to local sales teams on range specific topics & concepts and feedback needed for APAC team

  • Local “Lead” Country expertise input into APAC (business opportunities, Commercial Input (including current market situation, competitor information, product input for future season), trends, etc.)

  • Category expert for Country and input into the APAC market MERCH & CTC (business planning, input on ranging, pricing, GTM, for APAC Category & Channel Plan)

  • Create country level Range Architect in line with APAC methodology and template that accurately reflects the country needs by category, price, channel etc.

  • Refine Assortment Plans handed over from APAC CTC in collaboration with local Channels as needed based on most recent ST data and local market demands

  • Local article management + SMUs briefs to APAC as needed/approved

  • Request and adjust local pricing as aligned with APAC Business Unit


  • Steer country category marketing plan (there is only a brand activation plan lead by Brand Activation, category plan is led at APAC Brand Communication)

  • Be the lead on product and concept presentation to retailer (excepted pre-line meetings prior to GBC / SMM), this is local sales

  • Create assortment plans for country/cluster (done by APAC CTC Asortment Planning)

  • Own communication with Global BU or CTC (done by APAC team)


  • Category Net Sales , Direct Channel Contribution : Channel Net margin – Channel OPEX (AWB + Channel OOH + Logistic cost), Contribution after Capital Charge, Net Margin, Go in Margin

  • Sell-thru

  • Efficiency KPIs (overlap, hit rate, sample, range size etc)

  • Compliance to pricing guidance

    Key Relationships:

  • Country: Brand Activation, CHANNELS, Business Developement, MD, FINANCE, Marketing Operations

  • APAC: CTC, Marketing Operations, MERCH (as needed)

    Knowledge, Skills and Abilities:

  • Broad marketing experience with high-level merchandising and retail business knowledge

  • Leading and managing a diverse team

  • Strong presentation and communications skills

  • Advanced user of MS Office products (especially Excel and PowerPoint)

  • Experience in both market and above market organization preferred

    Requisite Education and Experience / Minimum Qualifications:

  • University degree in Business or equivalent professional experience ideally in sales and/or marketing

  • Over 9 years of sales and/or marketing experience

  • Fluent in English

  • Fluent in Japanese

Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

The Facts

Jobtitle CTC Director, Brand Reebok
Team Marketing & Communications
Brand Reebok
Location Tokyo
Country Japan
Number 190330
Position Type Full time
Date Feb-08, 2019
Relocation no

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