BU Director Football

Moscow | Russia | Marketing & Communications

Own and lead the BU Football through strategic business planning in line with the adidas brand strategic business plan.

Key Responsibilities:

Lead and be responsible for category efficiency and implementation of key KPIs: NS, SM%, SM Abs, across all distribution channels: CS, E-COM, FO, WHS.

Represent commercial & product needs from the idea of the market to headquarters based on seasonal performance analysis, business needs and strategic necessity.

Be the first contact person in BU, lead Cross BU, Cross-functional and Cross department projects.

Sharpen the positioning/perception on the market. Strengthen the connection between the Brand, key assets and consumer.

Create, Align and Manage local GTM calendars, events, activations based on global guidelines/local market needs, with a clear focus on brand and BU NPS growth among consumer.

Lead the range selection process and actively contribute to higher range efficiency

Analyze, prepare and lead seasonal product inputs with global BU team pointing out specific business risks and opportunities.

Implement global and local best practices to ensure business process efficiency.

Lead people with a focus on high employee engagement at every level through effective motivation, coaching, training, and development of team members


Knowledge, Skills and Abilities:

Strong leadership & management skills

Strong cross-functional experience, across merchandising, marketing, sales and retail, finance

Strong industry knowledge, across divisions—footwear, apparel and accessories

Expert understandingand passion for the local Market´s’ consumers, accounts, economic environment brand and commercial needs

Requisite Education and Experience / Minimum Qualifications:

5-7 years of cross-functional experience in merchandising/product, marketing, sales/retail required

Bachelor in related field required

Industry experience required

Passion for sport

Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle BU Director Football
Team Marketing & Communications
Brand adidas
City Moscow
Location Russia
Number 197777
Position Type Full time
Date Jun-26, 2019
Relocation no

Sounds great for you? We would love to have you here.

Apply here

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