Brand Protection Manager

Shanghai | China (Peoples Republic of) | Legal / SEA


Reporting to the Senior Trademark Counsel, this position will ensure the provision of and co-ordinate the services necessary to protect Intellectual Property of adidas group in China

Key Responsibilities

  • Manage anti-counterfeiting and IP enforcement actions in China, including arranging AIC/PSB raid actions, supervising investigation agents and action process and evaluate the results.
  • Trademark and design clearance, provide advice to business with the aim of lowering business risks in using certain logos, designs, etc.
  • Manage IP litigations, mainly litigations based on criminal/administrative raid actions, manage and coordinate with law firms and agents.
  • Monitor Chinese markets and review/investigate sightings of suspected counterfeiting/infringing activities.
  • Develop proactive recommendations and plans to prevent counterfeiting/infringing activities and to improve the efficiency of remedial actions for each enforcement category.
  • Manage Customs IP protection matters, including investigation for civil actions or criminal cases, container monitor.
  • Manage internet enforcement activities, including identifying and investigate suspicious targets, coordinate with enforcement authorities and internet service providers to improve the enforcement activities, advice on suitable enforcement actions.
  • Develop and maintain cooperation and relationship with government/regulatory bodies and outside partners to facilitate the relevant anti-counterfeiting and enforcement activities.
  • Provides management direction and oversight to retain outside investigation and legal firms including policy guidance, strategies and standards.
  • Maintain data of raids and seizures and create reports and highlights on actions taken and market monitor status.  
  • Provide support on other anti-piracy/infringement matters

Key Relationships:

  • External law firms and investigation agents
  • Government authorities;
  • Internet service providers;
  • Internal sales, operational, CSD, CCS departments, etc.

Knowledge, Skills and Abilities:

  • Ability to manage multiple projects effectively.
  • Strong business acumen.
  • A team player, logical, diligent and pro-active.
  • Be able to respond in a speedy and efficient manner and work under pressure and under a tight time frame.
  • Ability to work independently with minimal supervision. 
  • Based in Shanghai and frequent travel in China is required.

Requisite Education and Experience / Minimum Qualifications:

  • University degree with focus on IP/legal
  • At least 4-5 years of experience in anti-counterfeiting, investigation and enforcement for international brands in China.
  • IT Skills (Word, Excel, PowerPoint).
  • Fluent in speaking and writing English and Mandarin.
  • PRC bar qualified is a plus.


Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Brand Protection Manager
Team Legal / SEA
Brand adidas
Location Shanghai
Country China (Peoples Republic of)
Number 188282
Position Type Full time
Date Dec-14, 2018
Relocation no

Sounds great for you? We would love to have you here.

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Through sport, we have the power to change lives

adidas is a global leader in the sporting goods industry with the core brands adidas and Reebok. Headquartered in Herzogenaurach /Germany, the company employs more than 56,000 people across the globe and generated sales of € 21 billion in 2017. In Greater China, the company employs more than 5,700 people and generated sales of over € 3.7 billion in 2017. adidas China was founded in 1997 and headquartered in Shanghai, one of adidas’ six key cities across the globe. With a population of 24 million, Shanghai is the largest city in China – and eighth largest in the world. It's the country's most important center for culture, commerce, and industry. Sometimes referred to as the "Paris of the East'," Shanghai prides itself for being a fashion capital as well. Shanghai is also the headquarter of adidas Asia-Pacific market which is crucial to achieving the brand’s mission to be the best sports company in the world.

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