Brand Communication Specialist Football & Core - LENA

Beirut | Lebanon | Marketing & Communications

Key Responsibilities:

  • Drive the execution of the EM LENA Brand Marketing activation calendar for core/commercial.
  • Full management of the Marketing Working Budget for core/commercial across EM LENA with support from the Brand Communications Manager.
  • Lead the creation and delivery of agency briefs to ensure responses are focused on the core/commercial consumer, insight led, aligned with global guidelines and on budget.  
  • Ensure world class campaign executions by focusing on brand priorities, such as trade zone, open source and speed.
  • Negotiate and track quotations with vendors by setting clear objectives and expectations.
  • Manages the delivery of all elements of campaign execution including PR, OOH and physical activations.
  • Works with the Digital manager (and team) to deliver all digital media execution.
  • Proactively works with Sports Marketing team
  • Drive EM LENA Brand KPIs and monitor Brand Health via tracking studies.
  • Other duties as assigned by the Brand Communications Manager.


  • LENA Brand Health KPIS (Brand momentum, Net Promoter Score, Spontaneous purchase intent).
  • Growth of core/commercial market share on key campaigns where assets are relevant. within the LENA.
  • LENA Direct Category Contribution vs. Plan.
  • LENA Campaign ROMI.
  • EM Net Sales, Category growth, FPST and DTC/E-com traffic.
  • MWB compliance.

Key Relationships:

  • LENA Peers reporting into the Manager of Brand Communications.
  • LENA Merchandising teams’ cross category.
  • LENA Wholesale, Retail and eCom Marketing teams.
  • Advertising, Media, Digital, PR and Events agencies.   

Knowledge, Skills and Abilities:

  • A deep understanding and passion for the core/commercial landscape both globally and locally.
  • Significant knowledge of the full marketing mix (event, sponsorship, media and activation) with a major brand or retailer (fashion industry or FMCG candidates preferred).
  • Good experience in managing cross-functional projects and strong administrational skills.
  • Professional attitude and strong relationship management skills.
  • Marketing budget management.
  • Advanced user of MS Office suite of products.

Requisite Education and Experience / Minimum Qualifications:

  • University degree in Business or Marketing with a minimum of 2 - 4 years equivalent professional experience.
  • Previous experience in a Matrix organization with Global and Local exposure.
  • Arabic and French speaking preferred .
  • N.B: Only local candidates will be considered for this role
Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Brand Communication Specialist Football & Core - LENA
Team Marketing & Communications
Brand adidas
Location Beirut
Country Lebanon
Number 198637
Position Type Full time
Date Jul-11, 2019
Relocation no

Sounds great for you? We would love to have you here.

Apply here

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