Brand Activation Specialist

Holon | Israel | Marketing & Communications

Purpose & Overall Relevance for the Organization:<

Assist in building and execute Activation Plans for Designated categories that deliver significant business growth and improvement in our Brand Health KPIs.<

 Key Responsibilities:  < <

Adopt, facilitate and  execute Global Brand Activation plans aligned with Market Brand Activation plans across functions and ensure brand excellence< Develop, create and execute additional initiatives to reinforce brand leadership< Coordinate a cross functional activation plan with strategies & Brand Activation plans< Monitor a comprehensive business plan to optimize business performance through market share dominance and sell-out performance with a focus on destination doors on an omnichannel perspective< Represent brand knowledge and expertise over consumers, customers, partners and competitors.< Review strategies and competitive landscape to recommend improvement, input into the development of plans and drive the change in full support of the SBP strategies Connect with other brand activation teams to share best practices. Establish a high performance culture and drive employee engagement, leading by example Developing a strategy how to further engage with current and future sports marketing assets like runners, football players, clubs and coaches. Leading of all asset related day-to-day business Local adaptions of global campaigns using local assents.< <

 < <

Knowledge, Skills and Abilities:< Excellent communication skills, proficiency in English (written and oral)< Strong inter-personal skills for successful liaison.< Excellent planning and organizing skills< Good presentation skills< Administrative and analytics orientation< < < Advanced MS Office Skills, specific Excel skills.< Deep-routed understanding of the team sports landscape in Israel. < Advanced experience in project management to ensure a strong activation of the assets.< Excellent understanding of local and global football market from players to clubs to federations and of running assets.< Advanced experience in project management to ensure a strong activation of the assets.< Excellent understanding of local and global football market from players to clubs to federations.< <


Requisite Education and Experience / Minimum Qualifications: <

 < <

> 3 years' experience in marketing in FMCG sector< < < Graduate level BA with Marketing Focus or similar education< <
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adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Brand Activation Specialist
Team Marketing & Communications
Brand adidas
Location Holon
Country Israel
Number 190635
Position Type Full time
Date Feb-04, 2019
Relocation no

Sounds great for you? We would love to have you here.

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