Assistant Manager Digital Analytics

Amsterdam | Netherlands | Digital

General Purpose:

As an Assistant Manager Digital Analytics at adidas, you are part of the delivery of cutting-edge marketing analytics services to stakeholders, enabling them to make fact-based decisions and improve our campaigns. Using a wide range of digital marketing tools, you contribute to the generation of insights that help adidas better understand the consumer, expand reach, increase customer engagement and advocacy and ultimately drive sales. You are part of the team that informs the adidas digital strategy and provides the factual basis for future consumer experiences and site development.

Key Responsibilities:

In this role, you will have the unique opportunity to analyze the biggest campaigns across adidas and Reebok across all digital touchpoints and be able to present results to the rest of the organization.


  • Conduct collection, tracking, mining and analysis of data and generation of fact-based insights to inform marketing strategies and improve campaign performance. Provide analytics services to stakeholders within multiple teams.



  • Support implementation and drive optimization of reporting structures within your area of responsibility.
  • Contribute to the development of best practice guidance for markets and other adidas stakeholders to maximize the use of analytics capabilities.


  • Keep up to date with the latest tools and technology within digital marketing analytics. Help to automate regular reports.

Key Relationships:

  • Marketing Activation team
  • Business Units and Markets
  • Paid Media Team and Agency


  • University degree in a field with high Business or Numerical content
  • 2+ years of experience in Analytics in either Marketing, Digital or Retail environments
  • Knowledge of digital marketing and brand strategies


  • A passion for delivering data-based insights and problem solving in order to improve consumer experience across our digital touchpoints.
  • Proactive with high energy
  • Good communication skills, comfortable presenting complex topics to stakeholders at various organizational levels both in person and remotely
  • Good presentation skills and story-telling capabilities
  • A love of sports and a passion for the brand


  • Basic Experience with digital analytics tools (Google Analytics, Adobe Analytics, BI)
  • Basic SQL knowledge would be an asset but not a requirement
  • Basic Experience with visualization techniques and tools (e.g Tableau.)
  • Solid project management skills, including the ability to work on several projects simultaneously
  • Proficient in MS Office, in particular with Excel
  • Fluent in English and another language preferred
Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Assistant Manager Digital Analytics
Team Digital
Brand adidas
Location Amsterdam
Country Netherlands
Number 192785
Position Type Full time
Date Mar-15, 2019
Relocation yes

Sounds great for you? We would love to have you here.

Apply here

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Welcome to the Netherlands!

Get ready to build your career with one of the leading sporting goods companies in the world. When you join us in the Netherlands, you become a brand ambassador, living and breathing sport and a sporting lifestyle. The adidas culture in the Netherlands is best described as a high intensity group of problem solvers who aspire toward excellence and settle for nothing less. We are open, friendly, and hardworking and are known for our direct communications. Healthcare and education are a top priority in Dutch culture. Working here, you'll have an extensive choice of schools for your children and a wide range of affordable healthcare benefits. Additional adidas benefits include a pension plan, company sports, staff discount and much more.

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