Area Manager

Petaling Jaya | Malaysia | Retail (Back Office)


Drive stores’ profitability by: 

  • Meeting or exceeding store sales and profit targets 
  • Managing all resources within the store to provide customers with a leading shopping experience 
  • Driving the proper execution of established policies, procedures, initiatives and directives 
  • Assuming Multi-Store Manager responsibilities (excluding Profit and Loss responsibility) for a limited span of stores within the District Manager’s district.


  • Take full ownership of the store and its commercial success 
  • Analyze relevant data  to probe and challenge the status quo  
  • Address identified improvement areas, involving the District Manager or other Retail Back Office partners as needed 
  • Drive continuous improvements in the store’s sales, productivity and profitability 
  • Ensure the legal and financial integrity of the store 
  • Lead service by example, maximizing the amount of time spent selling and leading team members on the sales floor 
  • Ensure there is always a manager on duty on the sales floor, focusing team members on the customer and on selling when you are not able to assume the responsibility yourself 
  • Schedule staff so as to properly serve customers, drive sales and execute tasks 
  • Be a Brand Ambassador, consistently exhibiting the Brand Attitude and Values 
  • Ensure proper in-store Brand execution according to established standards and directives 
  • Ensure all store team members are trained on Foundational and Seasonal Brand and product knowledge
  • Manage all store operations in a systematic and efficient manner, as per established policies and procedures  
  • Ensure all established Visual Merchandising and In-Store Communication standards are consistently executed and maintained in the store 
  • Ensure merchandise deliveries are processed on the same day they arrive and the store’s entire product offer is made immediately available and easily accessible to customers on a consistent basis 
  • Ensure cash register transactions are processed quickly and accurately 
  • Lead and implement all applicable loss prevention policies and procedures 
  • Maintain a safe and productive shopping and working environment 
  • Manage the recruitment and training of store team members 
  • Ensure all HR policies and procedures are adhered to 
  • Create a high performance culture by setting clear expectations, analyzing performance and giving appropriate and prompt feedback, including actively managing poor performance 
  • Work with the District Manager to identify and develop select strong performers with potential for growth along the Retail Field Career Ladder 
  • Share best practices to drive the collective performance of all district stores 
  • Complete all applicable training programs and effectively apply the learning on the job 
  • Seek coaching and learning opportunities to continually improve your performance
  • Assume the following responsibilities for other assigned stores:
    • Support and coach Store Managers to meet or exceed sales and profit targets
    • Complete store visits and create action plans for development areas with clear objectives, deliverables, and timelines  for completion
    • Analyze Profit and Loss Statements and trends in relation to objectives and competitive activities and take or  recommend necessary corrective action
    • Ensure consistent implementation of programs, policies, procedures and strategies
    • Assist the District Manager in evaluating performance and providing feedback
    • Support the District Manager with succession planning efforts to meet current or future business needs
    • Act as a coaching liaison with designated Store Managers for basic performance issues
    • Engage the District Manager and partner with HR for formal performance documentation, progressive discipline  and complex employee relations issues


  • On local/market discretion


  • Customers 
  • Peers and Supervisor 
  • Vendors and Support Functions (e.g. Visual Merchandising, Facility Services, etc.) 
  • Local Administration (e.g. mall management)


Store Manager CompetenciesMINIMUM QUALIFICATIONS: 

  • Minimum 18 months work experience in a sports/fashion customer- and commercial-focused retail environment with a minimum of 12 months of Store Management responsibility 
  • Intermediate numeracy and literacy and advanced verbal communication skills
Apply here

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

The Facts

Jobtitle Area Manager
Team Retail (Back Office)
Brand adidas
Location Petaling Jaya
Country Malaysia
Number 198291
Position Type Full time
Date Jul-04, 2019
Relocation no

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