Brands / Reebok

Our belief is that Sport has the power to change lives but at Reebok, we view sport differently to our competitors. We believe that sport is outside the lines of the court, bigger than fandom, larger than all stars – which is why we focus on Fitness. It’s for any Body and all we ask is that you participate. 

At Reebok, we have one goal: to help people everywhere to be their absolute best physically, mentally, and socially.  Our mission is to be the best fitness brand in the world – we design and create the best gear and experiences for those who live a fitness lifestyle.  Our employees fully embrace this mission. We see it each day in ourselves and in fitness communities around the world. At our headquarters, our people are encouraged not only to reach their career and personal objectives, but to take the time during their workdays to continuously reach new fitness goals.

Why? Because we know that those that live a fitness lifestyle will be the greatest contributors to our world. Our culture is built on 3 Cs: Creativity, Collaboration and Confidence.

"Women can be feminine, beautiful and tough as hell. Through starting CrossFit as a Reebok employee, I’ve seen this mental shift in myself and in so many of my female colleagues."

¬ Olivia Rotenberg…

Our history began way back in 1895, when a shoemaker named J.W. Foster developed the first known running shoes, enabling athletes to run faster than ever before. Ever since, we have led a revolution with the belief that fitness has the power to make us better humans. We design and create the best gear and experiences for the sport of fitness and fitness athletes everywhere, and our employees fully embrace this mission. 

Reebok is always looking for new playgrounds across the globe – we have found success by partnering with fitness pioneers CrossFit, UFC, Spartan Race, Les Mills, and Ragnar Relays. Each of these partnerships allows us the chance to design the gear that helps fitness tribes worldwide to be their best. Join us on this journey!

Latest news:

The new model features a carbon fiber plate in the forefoot and full height Floatride Energy Foam BOSTON, Mass. – April 15th, 2022 – Today, Reebok announces the launch of the Floatride Energy X –...
Read Now
(BOSTON) April 5, 2022 – In celebration of the 50th anniversary of the original SMILEY® icon, Reebok and SMILEY® have joined forces to form a multi-season partnership encouraging creativity and...
Read Now
(BOSTON) March 29, 2022 – Today Reebok and Warner Bros. Consumer Products (WBCP) reignite a crossover of two of the most iconic animated families in television history – The Jetsons and The...
Read Now
Maurice Harris, Tsunaina, Ghetts, Lolo Zouaï, TEMS and Lazarus Lynch Bring to Life Reebok’s Newest Classic Leather Collection for Spring/Summer 2022 (BOSTON) March 24, 2022 – Building upon its new...
Read Now