Brands / Reebok

Our belief is that Sport has the power to change lives but at Reebok, we view sport differently to our competitors. We believe that sport is outside the lines of the court, bigger than fandom, larger than all stars – which is why we focus on Fitness. It’s for any Body and all we ask is that you participate. 

At Reebok, we have one goal: to help people everywhere to be their absolute best physically, mentally, and socially.  Our mission is to be the best fitness brand in the world – we design and create the best gear and experiences for those who live a fitness lifestyle.  Our employees fully embrace this mission. We see it each day in ourselves and in fitness communities around the world. At our headquarters, our people are encouraged not only to reach their career and personal objectives, but to take the time during their workdays to continuously reach new fitness goals.

Why? Because we know that those that live a fitness lifestyle will be the greatest contributors to our world. Our culture is built on 3 Cs: Creativity, Collaboration and Confidence.

https://www.youtube.com/watch?v=yhJkKJBwPG4


"Women can be feminine, beautiful and tough as hell. Through starting CrossFit as a Reebok employee, I’ve seen this mental shift in myself and in so many of my female colleagues."

¬ Olivia Rotenberg https://www.gameplan-a.com/2016/05/burpe…

Our history began way back in 1895, when a shoemaker named J.W. Foster developed the first known running shoes, enabling athletes to run faster than ever before. Ever since, we have led a revolution with the belief that fitness has the power to make us better humans. We design and create the best gear and experiences for the sport of fitness and fitness athletes everywhere, and our employees fully embrace this mission. 

Reebok is always looking for new playgrounds across the globe – we have found success by partnering with fitness pioneers CrossFit, UFC, Spartan Race, Les Mills, and Ragnar Relays. Each of these partnerships allows us the chance to design the gear that helps fitness tribes worldwide to be their best. Join us on this journey!

Latest news:

(BOSTON) June 22, 2021 – Today Reebok unveils its first Reebok x Power Rangers collection in partnership with Hasbro. Inspired by the original Mighty Morphin Power Rangers television series of the...
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BOSTON, MASS. / JUNE 21, 2021 – Today, Reebok and Queens, N.Y. skate brand Bronze 56k have announced the release of their third collaboration, available June 26. Following the success of last...
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BOSTON, MASS. / June 18, 2021 – Today, Daniel Moon and Reebok announce and reveal their first collaboration: Major Reebok. The brands’ first collection together is inspired by the power of color...
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Vice President of Creative Direction, Kerby Jean-Raymond Enlists Fellow Creative and Designer, Jide Osifeso, to Create the First Manifestation of Reebok’s Refreshed Brand Direction Boston, MA –...
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