Brands / Reebok

Our belief is that Sport has the power to change lives but at Reebok, we view sport differently to our competitors. We believe that sport is outside the lines of the court, bigger than fandom, larger than all stars – which is why we focus on Fitness. It’s for any Body and all we ask is that you participate. 

At Reebok, we have one goal: to help people everywhere to be their absolute best physically, mentally, and socially.  Our mission is to be the best fitness brand in the world – we design and create the best gear and experiences for those who live a fitness lifestyle.  Our employees fully embrace this mission. We see it each day in ourselves and in fitness communities around the world. At our headquarters, our people are encouraged not only to reach their career and personal objectives, but to take the time during their workdays to continuously reach new fitness goals.

Why? Because we know that those that live a fitness lifestyle will be the greatest contributors to our world. Our culture is built on 3 Cs: Creativity, Collaboration and Confidence.

"Women can be feminine, beautiful and tough as hell. Through starting CrossFit as a Reebok employee, I’ve seen this mental shift in myself and in so many of my female colleagues."

¬ Olivia Rotenberg…

Our history began way back in 1895, when a shoemaker named J.W. Foster developed the first known running shoes, enabling athletes to run faster than ever before. Ever since, we have led a revolution with the belief that fitness has the power to make us better humans. We design and create the best gear and experiences for the sport of fitness and fitness athletes everywhere, and our employees fully embrace this mission. 

Reebok is always looking for new playgrounds across the globe – we have found success by partnering with fitness pioneers CrossFit, UFC, Spartan Race, Les Mills, and Ragnar Relays. Each of these partnerships allows us the chance to design the gear that helps fitness tribes worldwide to be their best. Join us on this journey!

Latest news:

Boston, MA – April 30, 2021 – Today Reebok announces the launch of its fourth colorway in SS21 of the Premier Road Modern, one of Reebok’s fashion in-line models which initially debuted in August...
Read Now
Boston, MA – April 30, 2021 – From their emerging fashion in-line vertical, Reebok has brought to the trailhead its next DMX Trail Shadow Approach with a “Clay Red” colorway inspired by the...
Read Now
Inspired by the vibrant colors of city streets, the Nano X1 Blacktop Modernizes an Archive Favorite Boston, MA – April 28, 2021: Whether you are barbell banging or hitting the pavement for a run,...
Read Now
Boston, MA – April 21, 2021: Today, Reebok debuts the latest iteration to its leading training shoe franchise with the release of the  Nano X1 Studio Lights pack. Inspired by the energy of the...
Read Now