Brands / Reebok

Our belief is that Sport has the power to change lives but at Reebok, we view sport differently to our competitors. We believe that sport is outside the lines of the court, bigger than fandom, larger than all stars – which is why we focus on Fitness. It’s for any Body and all we ask is that you participate. 

At Reebok, we have one goal: to help people everywhere to be their absolute best physically, mentally, and socially.  Our mission is to be the best fitness brand in the world – we design and create the best gear and experiences for those who live a fitness lifestyle.  Our employees fully embrace this mission. We see it each day in ourselves and in fitness communities around the world. At our headquarters, our people are encouraged not only to reach their career and personal objectives, but to take the time during their workdays to continuously reach new fitness goals.

Why? Because we know that those that live a fitness lifestyle will be the greatest contributors to our world. Our culture is built on 3 Cs: Creativity, Collaboration and Confidence.

https://www.youtube.com/watch?v=yhJkKJBwPG4


"Women can be feminine, beautiful and tough as hell. Through starting CrossFit as a Reebok employee, I’ve seen this mental shift in myself and in so many of my female colleagues."

¬ Olivia Rotenberg https://www.gameplan-a.com/2016/05/burpe…

Our history began way back in 1895, when a shoemaker named J.W. Foster developed the first known running shoes, enabling athletes to run faster than ever before. Ever since, we have led a revolution with the belief that fitness has the power to make us better humans. We design and create the best gear and experiences for the sport of fitness and fitness athletes everywhere, and our employees fully embrace this mission. 

Reebok is always looking for new playgrounds across the globe – we have found success by partnering with fitness pioneers CrossFit, UFC, Spartan Race, Les Mills, and Ragnar Relays. Each of these partnerships allows us the chance to design the gear that helps fitness tribes worldwide to be their best. Join us on this journey!

Latest news:

February 19, 2019 – “Pay homage, look at the old stuff. Then put your twist on it.” — Rejjie Snow Remixing the past in order to imagine bold new possibilities for the future, Reebok Classic’s...
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February 25, 2019 – Reebok Classic and Cardi B bring it back to the ‘90s with an all new video, celebrating the iconic decade that brought us Queen Cardi herself. Repping the all-new burnt orange...
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Reebok’s PureMove Bra disrupts the sportswear industry in debut season with its reactive technology; Honored by TIME, Popular Science and more Available now in new colorways for SS19 on Reebok.com...
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January 22, 2019 – Global fitness and lifestyle brand Reebok launches the debut collection from its pivotal partnership with fashion powerhouse Victoria Beckham. The Reebok x Victoria Beckham...
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