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define: strength

For more than 80 years, the adidas Group has been part of the world of sports on every level, delivering state-of-the-art sports footwear, apparel and accessories. Today, the adidas Group is a global leader in the sporting goods industry and offers a broad portfolio of products that are available in virtually every country of the world. Our strategy is simple: harness our passion to innovate, continuously strengthening our brands and products to improve our competitive position and financial performance.

The activities of the Group and its approximately 170 subsidiaries are directed from our headquarters in Herzogenaurach, Germany. The company also operates creation centers and development departments at other locations around the world; these correspond to specific business activities.

Our brand portfolio includes:

adidas

The flagship line of footwear, apparel, and accessories is located in Herzogenaurach, Germany.

Reebok

Reebok's global headquarters is located in Canton, Massachusetts. The company specializes in footwear, apparel, and accessories in both the sport and performance arenas.

TaylorMade-adidas Golf

Headquartered in Carlsbad, California, TaylorMade-adidas focuses on golf equipment, including metalwoods, irons, putters, and golf balls, as well as footwear, apparel, and accessories.

Rockport

Rockport's headquarters is located in Canton, Massachusetts. Building on nearly four decades of engineering expertise and a commitment to innovation, Rockport designs and markets dress, casual and outdoor footwear as well as apparel and accessories that fuse dynamic technology and modern style.