Web & Mobile Personalization Manager (m/f)

Herzogenaurach | Germany | Digital

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.


The Consumer Engagement department is part of the Strategy and Delivery team of the newly created Digital Brand Commerce organization (DBC). Appropriately managing the relationship with the consumer is of pivotal importance to realize the key DBC strategic goal of enabling a premium shopping experience for all adidas consumers. 

In the consumer engagement department we follow an agile set of principles; Fail fast but continuously learn and improve, we choose people over processes, we choose constructive & collaborative dialog and self-organizing teams over top-down orders and commands – In this role the expectation is for you take ownership of the product recommendation product part of the broader personalization sub-domain.

In this role, the successful applicant will have a unique opportunity to contribute towards defining the next generation of product recommendation personalized experience and positively influence the perception that the consumer has while interacting with adidas across digital touch-points.

Partnering with markets to operationalize product recommendation usage, define KPIs to measure success of the recommendations and implement improvements deriving from daily operational results are just a few of the key areas of responsibility of this role.


  • Product Ownership:

Manage the evolution of the web and mobile personalization product as part of the adidas digital eco-system;

Work with markets and key stakeholders to co-create and implement the personalization approach across all channels;

Partner with the IT organization to deliver prioritized product increments and assure a seamless integration between the product recommendation engine and the rest of the adidas digital eco-system;

Clearly define the requirements/user stories to assure that the IT team is able to technically devise a solution that is then delivered once the requirement gets prioritized;

Consistently measure the value being added by the different product functionalities being delivered, and use those to drive fact based conversations to prioritize the highest value adding functionalities;

Provide timely status report and visibility into the progress of the work being done on a sprint basis;

  • Functional Expertise:

Partner with market and IT teams, to define in detail the key functionalities to be added to the Triggered and Behavioral communications products backlog, assuring the delivery of those functionalities together with the IT team;

Define in a quantifiable way the value being added by the different incremental product functionalities, so that different functionalities can be prioritized in the appropriate way;

Build up and spread a solid foundation of knowledge within the team focused on key learnings around behavioral and triggered communications;

Actively listen to market and Business Units needs in terms of new features that can be added to the product and how to best influence the adidas consumer experience;

  • Miscellaneous:

Drive a regular communication cadence within own product team;

Foster a collaborative working environment and forge meaningful working relationships that drive a high-performance culture;

Together with markets and consumer engagement team members, define a set of best practices and lessons learned product recommendation area, to ensure the wide spread of knowledge across the team;

Manage daily operational activities being performed by external team members belonging to different external vendors;


  • Min. 3 years professional experience in multi-national business environment (1+year experience in product recommendation and/or consumer engagement areas)
  • Hands-on experience with product Recommendation solutions from either an business-user or a development perspective;
  • Measurable experience in managing product recommendation engines in highly complex matrix organizations;
  • Good level of business acumen, ideally acquired while working in a digital setting, responsible for analyzing consumer journeys and defining concrete measurable improvements;
  • Team Player with high resilience and a solution oriented attitude
  • Self-starter with proven experience in delivering consumer related capabilities together with IT and vendor teams;
  • Experience in product management and/or working using agile/SCRUM methodologies
  • Good interpersonal and communication skills
  • Fluent in English
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The Facts

Jobtitle Web & Mobile Personalization Manager (m/f)
Team Digital
Brand adidas
Location Herzogenaurach
Country Germany
Number 165881
Position Type Full time
Date Sep-01, 2017
Relocation no

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Welcome to the World of Sports

Join thousands of others from around the world who have come to adidas global headquarters in Herzogenaurach, Germany for the professional and personal opportunity of a lifetime. If you’re excited to have a game-changing career, we’re excited to welcome you to our world of sports.

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