Manager Web Analytics, TM/JD

Shanghai | China (Peoples Republic of) | Digital

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

Purpose & Overall Relevance for the Organization:

  • To diagnose TMALL/JD platform performance and drive actionable insights for business team across all areas including user paths optimization, PDP enhancement, traffic funnels, market insights, etc.

Key Responsibilities:

Web Tool Set Up & Analytics

  • Have experience of using TMALL/JD tools like SYCM, JD compass, etc and be familiar with platform rules and marketing/operation mechanism
  • Willing to learn & build up analysis framework using TMALL/JD data to drive insights with business team
  • Work closely with IT/vendor to improve data usage efficiency and automation thru tools set up


  • Need proactively manage TMALL/JD BI team to build network & collaboration
  • Need IT solution to drive data integration
  • Closely work with marketing/UX team to drive actions thru data


  • Define efficient data collection process to enhance platform data usage

Key Relationships:


  • eCommerce Merchandising, Marketing & Analytics, UX & Site optimization
  • Brand Marketing Team
  • China IT team
  • Business Intelligence


  • TMALL/JD Data Team
  • IT Vendor

Knowledge, Skills and Abilities:

  • Knowledge on TMALL/JD Tools like SYCM, JD Compass
  • Good English in both oral & written, presentable
  • Be proactive to drive things and passion for data driven work
  • Big data (modeling) capability using SPSS, SQL, python, etc
  • Team player, demonstrating interests in training, coaching and motivating subordinates
  • Business acumen, especially for e-commerce
  • Communication skills, relationship management and empathy

Requisite Education and Experience / Minimum Qualifications:

  Professional background / Experience

  • Functional: Minimum 5 years of experience in ecom/digital/business intelligence function for brand company/TP/Agency, etc, e
  • Industry: Ideally in apparel/fashion/shoes or internet 
  • Others: a plus if have project on driving data integration (data manage platform) between TMALL/JD tools and internal system with IT


  • University degree in business with  Information Management/Statics/Computing, etc

IT skills

  • TMALL & JD Analytics Tool: Advanced
  • Access/Excel: Advanced
  • PowerPoint: Good
  • SQL/SPSS/Python: Good
  • Tableau: Plus

Language skills

  • Native-level Mandarin and fluent English required
  • Good Presentation Skills to transfer data fact to story in English

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

Apply here

The Facts

Jobtitle Manager Web Analytics, TM/JD
Team Digital
Brand adidas
Location Shanghai
Country China (Peoples Republic of)
Number 173851
Position Type Full time
Date May-25, 2018
Relocation no

Sounds great for you? We would love to have you here.

Apply here

adidas in China

As a leading sporting goods company in the world, adidas established its wholly-owned China subsidiary, adidas Sports (China) Ltd, in Suzhou in 1997. Over the past 18 years, the increasing affluence of Chinese consumers, combined with the sport and fashion consciousness of Chinese youths, has seen adidas make giant strides in China. Through the company's relentless investment and unwavering commitment, China has become the companys second largest market worldwide. In 2014, adidas Greater China generated sales of 1.8 billion euros. Today, adidas China is headquartered in Shanghai and has regional offices in Beijing, Guangzhou and Chengdu as well as two distribution centers, in Suzhou and Tianjin. In Greater China, adidas employs over 3,000 people.

Facts about Shanghai

Shanghai is looking mostly for

  • Marketing & Communications
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  • Retail (Back Office)
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  • Digital
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Brands in Shanghai


  • Working Hours

    8.30 - 6.30
  • On-Site Doctor

  • Retirement Plan

  • Company Sports

  • Company Events

  • Product Discount

  • On-Site Sports Facilities Pitch, Running-Track, Gym

  • Local Population Source: Vereinte Nationen

    14,35 Millions
  • Number of Employees at this location PVG - Shanghai Pudong International Airport

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