Store Manager

Singapore | Singapore | Retail (Store)

At adidas, every day is a chance to flip the script. An invitation to take everything we know and re-invent it. Do it better. Never settling for good enough. Every day we get up, invent, adapt, improvise, find new ways to collaborate, and do the unexpected. We’re creators, makers and doers. Helping athletes make a difference, not just in their games, but in their lives and in their world. It’s an obsession.

We’ve been doing this for more than 65 years. With an unmatched history and tradition of creating iconic products, consumer connections and experiences, we’ve been defining sport culture since the beginning. And we’re never done. Come be a part of shaping the future together with us.

Purpose/ Mission:

The main accountability of the store manager is drive store profitability while maintaining staff productivity and fostering an active selling environment. The same can be explained as follows:

  • Meeting or exceeding store sales and profit targets
  • Managing all resources within the store to provide customers with a leading shopping experience
  • Driving the proper execution of established policies, procedures, initiatives and directives



Sales & Business Acumen:

  • Take full ownership of the store and its commercial success
  • Manage the controllable operating expenses to keep within the agreed budget.
  • Analyze relevant data to probe and challenge the status quo
  • Address identified improvement areas, involving the District Manager or other Retail Back Office partners as needed
  • Drive continuous improvements in the store’s sales, productivity and profitability
  • Ensure the legal and financial integrity of the store

Customer Service:

  • Lead service by example, maximizing the amount of time spent selling and leading team members on the sales floor
  • Ensure there is always a manager on duty on the sales floor, focusing team members on the customer and on selling when you are not able to assume the responsibility yourself
  • Schedule staff so as to properly serve customers, drive sales and execute tasks

Brand and Products:

  • Be a Brand Ambassador, consistently exhibiting the Brand Attitude and Values
  • Ensure proper in-store Brand execution according to established standards and directives
  • Ensure all store team members are trained on Foundational and Seasonal Brand and product knowledge

Operations and Processes:

  • Manage all store operations in a systematic and efficient manner, as per established policies and procedures
  • Manage the annual assortment plan and store HR annual plan
  • Direct the shop operation on a daily basis to ensure delivery of commercial targets/
  • Ensure all established Visual Merchandising and In-Store Communication standards are consistently executed and maintained in the store
  • Ensure merchandise deliveries are processed on the same day they arrive and the store’s entire product offer is made immediately available and easily accessible to customers on a consistent basis
  • Ensure cash register transactions are processed quickly and accurately
  • Lead and implement all applicable loss prevention policies and procedures
  • Maintain a safe and productive shopping and working environment
  • Implement seasonal/quarterly merchandise launch and in-store marketing promotion.
  • Participate in planning & presenting monthly team meetings
  • Work with GTM Team and Logistics Team to ensure stock availability and delivery in order to achieve sales targets
  • Prepare, manage & execute accurate bi-yearly stocktake.
  • Product replenishment and inventory management in avoiding product shrinkage.
  • Provide monthly consumer and retail feedback to all retail adidas related teams.
  • Ensure offices and stockroom are clean and provide for a good working environment
  • Work with Manager, Retail Operations to execute Mystery shopper program and implementing corrective actions plans

Teamwork and Leadership:

  • Manage the recruitment and training of store team members
  • Ensure all HR policies and procedures are adhered to
  • Create a high performance culture by setting clear expectations, analyzing performance and giving appropriate and prompt feedback, including actively managing poor performance
  • Work with the District Manager to identify and develop select strong performers with potential for growth along the Retail Field Career Ladder
  • Share best practices to drive the collective performance of all district stores
  • Complete all applicable training programs and effectively apply the learning on the job
  • Seek coaching and learning opportunities to continually improve your performance development and increase performance
  • Plan and implement the Recognition Program
  • Coordinate with area manager on staff recruitment and turnover
  • Ensure staff receive on the job coaching, mentoring & education
  • Recommend structural or human changes within the store in order to achieve sales and image targets


  • Controlling
  • Own Store’s KPIs
  • Tracking of own KPIs

Group competencies:

  • Customer Focus
  • Sales Orientation
  • Products & Sports / Fashion Expertise
  • Business Acumen
  • Driving Sales Performance

Functional competencies:

  • Understanding of PnL
  • Commercial Astuteness
  • Influencing & communication
  • Planning & Organizing
  • Relationship and people management
  • Analysis and problem solving
  • Self-motivation
  • Learning focus
  • Product Knowledge
  • Digitally savvy

Professional background/ Experience:

Functional: Minimum 3 years experience in Store Management and in a supervisory role

Industry: Preferably in apparel/ fashion/ FW or FMCG Retail

Exposure: Sports, Fashion


Degree or Diploma in Retail Management / Marketing


  • Outlook: Advanced
  • Word: Advanced
  • Excel: Advanced
  • PowerPoint: Advanced

Language skills:

English: Advanced

Local Language: Fluent

adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.

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The Facts

Jobtitle Store Manager
Team Retail (Store)
Brand adidas
Location Singapore
Country Singapore
Number 172106
Position Type Full time
Date Feb-13, 2018
Relocation no

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