This role is within the Digital Brand Commerce team, the platform that is the online connection between our brands and consumers.
This business critical role is responsible for driving the roadmap and implementation of Reebok brand marketing and ecommerce digital content. The main focus is delivering campaigns to all digital platforms including the web, mobile and social for Global markets.
The Campaign Delivery Manager collaborates with various cross-functional teams on the roadmaps and execution plans of digital campaign rollouts within Reebok. The role encompasses the gathering and interpretation of business requirements as well as the partnering with BU teams for the technical implementation and rollout of digital solutions to deliver campaigns as effectively and efficiently as possible.
In this role the expectation is for the Manager to take ownership of the execution of all marketing consumer engagement campaigns and assure a flawless execution to drive a premium shopping experience for our consumers. In this role, the Manager will have a unique opportunity to head a massive campaign execution operation at a global level, working closely with different markets across the globe.
The Campaign Manager works independently and collaboratively with multiple departments, including digital partner agencies, Global IT and Business teams to ensure excellence of delivery and functionality. The role also works closely with the horizontal Digital team to ensure the constant evolution and improvement of the shared digital tools and services.
Manage the campaign execution process as a product, continuously defining ways to improve it based on own observations, market feedback and peers input;
Organize on a regular basis the business review of campaign execution, involving all relevant stakeholders to collect appropriate feedback and based on it define/enrich a backlog of improvements;
Partner with vendors to assure a smooth campaign operations, minimize costs and optimize efficiency of the process;
Partner with Consumer Experience to clearly define the requirements/user stories to assure the process improvements are clear and achievable;
Partner with Analytics to define a campaign execution KPI framework, to on an on-going basis track and measure the productivity and efficiency of the campaign execution process/product;
Provide timely status report and visibility into the progress of the work being done on a sprint basis;
Partner with market and IT teams, to define in detail the key functionalities to be added to the campaign execution product backlog, assuring the delivery of those functionalities together with the IT team and relevant vendors;
Build up and spread a solid foundation of knowledge within the team focused on key learnings around the campaign execution process;
Actively listen to market and Business Units needs in terms of new features that can be added to the product/process;
Drive a regular communication cadence within own product team;
Foster a collaborative working environment and forge meaningful working relationships that drive a high-performance culture;
Together with markets and consumer engagement team members, define a set of best practices and lessons learned in the campaign execution domain to ensure the wide spread of knowledge across the team;
Manage daily operational activities being performed by external team members belonging to different external vendors;
Global DBC and Brand organizations
Global and local Sales organizations
Global IT and Global Operations
Knowledge Skills and Abilities:
Ability to apply concepts in strategy, marketing, advertising, e-Commerce, media, and brand management
Deep understanding of digital/mobile marketing platform applications
Deep routed understanding of ever changing digital/mobile landscape and technologies
Ability to effectively lead and motivate multi-disciplinary teams, including highly technical resources
Vision and strategic mind-set with the ability to sell ideas
Strong project management skills with the ability to manage multiple projects, creating efficiencies and economies of scale
Ability to build prototypes and get involved with front-end code when needed
Ability to cope well with ambiguity and uncertainty
Requisite Education and Experience / Minimum Qualifications:
University degree in marketing, communications, IT, business or a related field preferable; master s degree desirable
5+ years of relevant work experience in a digital department, agency or similar environment
Understanding of digital technologies/methodologies
Ability to critically review functional documentation and project plans to a detailed level
Experience in mobile web sites and/or native app projects
Hands-on experience with managing operations/execution of CRM / Consumer engagement campaigns;
Experience in managing highly complex processes, involving multiple team in different geographies;
Project management experience including critical path management to deliver projects on time and within budget
Experience in a multi-country digital deployment preferred
Team Player with high resilience and a solution oriented attitude
Self-starter with proven experience in delivering consumer related capabilities together with IT and vendor teams;
Fluency in English (spoken and written)
The Reebok brand has moved their HQ to a 220,000 square-foot section of the Innovation and Design Building in Boston’s Seaport District. This move has brought community fitness to a next generation design and innovation space; the all new workplace fosters a vibrant collaborative culture and allows the brand to be closely connected to the community in Boston. Alongside state-of-the-art office spaces, the headquarters is equipped with an employee fitness center and a retail store.
adidas celebrates diversity, supports inclusiveness and encourages individual expression in our workplace. We do not tolerate the harassment or discrimination toward any of our applicants or employees. We are an Equal Opportunity Employer.